Category: News
Discover the latest news from the agency, as well as our feedback from key events in the fields of Analytics, Ecommerce and Retail. Enjoy your reading!
Between September 16 and 18, 2025, our team at Optimal Ways had the honor of exhibiting in the Start Up Hub during the very first [...]
The third edition of our Positive Aperitif took place on Syneido’s fabulous rooftop in early June, a vibrant evening marked by commitment and collective energy. [...]
Optimal Ways at the show NRF 2025 Retail’s Big Show Europe! Join us from 16 to 18 September 2025 at Europe’s leading retail event, in [...]
I learned a lot during my work placement at Optimal Ways. It was an experience rich in knowledge, camaraderie, team and personal work, learning about [...]
On 3 July 2025, FEVAD invited the retail and e-commerce ecosystem to an exceptional afternoon at the Jardins Saint-Dominique (Paris 7e), to collectively imagine the [...]
🎉 The 10th edition of MeasureCamp Paris was a real success! On 14 June 2025, over 180 digital analytics enthusiasts gathered at Digital Campus for [...]
For its June 2025 session, La Retail Tech set down in the heart of the Lille metropolitan area. The trip provided a great opportunity to [...]
The Digital Experience Summit 2025, organised by Contentsquare, made its grand return to Paris on Tuesday 17 June 2025, in the atypical and inspiring setting [...]
At a time when the media world is undergoing a radical transformation – the rise of LLMs, audience fragmentation, inflation in acquisition costs – publishers [...]
As part of our CSR commitments and our B Corp certification, in September 2024 we launched a brand new knowledge-sharing format for our customers: Breakfast [...]
The April edition of Les Jeudis de La Retail Tech put artificial intelligence in the spotlight, with remarkable testimonials from numerous retailers and players in [...]