At a time when the media world is undergoing a radical transformation – the rise of LLMs, audience fragmentation, inflation in acquisition costs – publishers [...]
Category: News
Discover the latest news from the agency, as well as our feedback from key events in the fields of Analytics, Ecommerce and Retail. Enjoy your reading!
As part of our CSR commitments and our B Corp certification, in September 2024 we launched a brand new knowledge-sharing format for our customers: Breakfast [...]
The April edition of Les Jeudis de La Retail Tech put artificial intelligence in the spotlight, with remarkable testimonials from numerous retailers and players in [...]
🌱 At Optimal Ways, we firmly believe that a more responsible, sustainable and inclusive ecommerce is possible. 🎯 It is therefore with great pride that [...]
On 8 April 2025, Contentsquare hosted a breakfast for retail professionals at its Paris offices. The event provided an opportunity to unveil the results of [...]
For our spring seminar, the Optimal Ways team got together for a day rich in exchanges, discoveries… and enigmas! The morning began with a time [...]
As part of our CSR commitments and our B Corp certification, in September 2024 we launched a brand new knowledge-sharing format for our customers: Breakfast [...]
Every year, the Optimal Ways team takes part in a community action in aid of an association. It’s essential for us to devote time to [...]
Kahan N’guessan and Nicolas Malo from Optimal Ways were present at the Magento France Meet on March 25, 2025, which brought together over 400 participants [...]
The Adobe Club Data took place on March 6, 2025 in Paris. This conference brought together some thirty digital analytics professionals. Adobe presented the latest [...]
The March edition of Les Jeudis de La Retail Tech was devoted to Retail Media, with exceptional testimonials from numerous retailers and players in the [...]
As part of our CSR commitments and our B Corp certification, in September 2024 we launched a brand new knowledge-sharing format for our customers: Breakfast [...]