In the full momentum of Black Friday week, the big family of retail, e-commerce, and tech gathered at Porte de Versailles for two days as [...]
Category: News
Discover the latest news from the agency, as well as our feedback from key events in the fields of Analytics, Ecommerce and Retail. Enjoy your reading!
On 1 October, the Maison de la Chimie in Paris was transformed into a veritable innovation laboratory for the first edition of the Adobe Summit [...]
In a rather discreet manner, the French Data Protection Agency (CNIL) published on July 4, 2025, new rules concerning the consent exemption for audience measurement solutions. These [...]
Between September 16 and 18, 2025, our team at Optimal Ways had the honor of exhibiting in the Start Up Hub during the very first [...]
The third edition of our Positive Aperitif took place on Syneido’s fabulous rooftop in early June, a vibrant evening marked by commitment and collective energy. [...]
Optimal Ways at the show NRF 2025 Retail’s Big Show Europe! Join us from 16 to 18 September 2025 at Europe’s leading retail event, in [...]
I learned a lot during my work placement at Optimal Ways. It was an experience rich in knowledge, camaraderie, team and personal work, learning about [...]
On 3 July 2025, FEVAD invited the retail and e-commerce ecosystem to an exceptional afternoon at the Jardins Saint-Dominique (Paris 7e), to collectively imagine the [...]
🎉 The 10th edition of MeasureCamp Paris was a real success! On 14 June 2025, over 180 digital analytics enthusiasts gathered at Digital Campus for [...]
For its June 2025 session, La Retail Tech set down in the heart of the Lille metropolitan area. The trip provided a great opportunity to [...]
The Digital Experience Summit 2025, organised by Contentsquare, made its grand return to Paris on Tuesday 17 June 2025, in the atypical and inspiring setting [...]
At a time when the media world is undergoing a radical transformation – the rise of LLMs, audience fragmentation, inflation in acquisition costs – publishers [...]