Indicators, dashboards, tagging, analyses… Optimal Ways covers all of the key components required to drive e-commerce website performance.

New! On-site and remote insourcing! Insource a part of your Digital Analytics function to our teams.

Core Services

Data integrity is the first prerequisite for any subsequent analysis. Whether it is going to be used for campaigns, merchandising, or conversion purposes, your data should always be reliable and accurate. Depending on your needs, Optimal Ways will audit your digital data on several levels.


From assessing your requirements and configuring your analytics tools, to designing, testing and validating your tagging plan, Optimal Ways will assist you through every step of your project to ensure that your data is reliable and accurate.


Well-designed dashboards should provide a clear and quick understanding of how your digital channels are performing. Our team will help you select the most relevant key indicators and associated views so that you can make quick, informed decisions.


Empowering our customers with the digital-analytics skills they need has always been one of our foremost priorities. Depending on your specific needs and circumstances, Optimal Ways can provide fully tailored on-site or remote coaching programs in parallel with our courses.


Whether on-site or remote, our services are tailored to your specific needs, and add real value when it comes to understanding and optimizing your digital activities.


Companies sometimes find it difficult to hire staff with the Digital Analytics skills they need. With our insourcing service, Optimal Ways can reinforce your existing team to help them manage key Digital Analytics functions.

Frequently Asked Questions


How long do your project assignments generally last?

Our project assignments can last anywhere from a few days to several weeks depending on customers’ needs and the availability of our business and technical teams.

How much do your services cost?

As our services are always tailored to our customers’ specific needs, it is difficult to provide cost details without first assessing your needs. Regardless of the service we provide, we always conduct an initial analysis to determine the quality of the data collected on your site. We then issue a realistic quote based on the results of our findings.

How soon can you start?

As a rule, we try to start as soon as possible. However, in our experience, the first kick-off meeting generally takes place about 2 to 3 weeks after the order has been confirmed.

Want to know more about Optimal Ways?



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