Organised and flexible!

Our organisation is based on internal processes and templates that are regularly reviewed.

A world-class toolbox

Your incoming requests are handled by the Zendesk ticketing solution. The Asana solution allows us to keep track of all your projects.

Adapting to best practices

Industry and technology intelligence enables us to expand and update our consulting offer.


At your side every day

A consulting director and a digital analytics consultant are assigned for each project, and work with you daily on the progress of your mission.

Transparency and communication

A monthly steering meeting is organised to allow better monitoring of projects and priorities. Every month, a progress report for each ongoing mission is sent.

Service in a true sense

Thanks to a ticketing system, we guarantee that each of your requests is taken into account and processed quickly.



All our services are bilingual in French and English

Orginated in Retail valley of Lille, Optimal Ways works with companies throughout France and with many international subsidiaries. Our services are offered entirely in French and English.

Our offer is borderless

With subsidiaries in the USA, Canada, Russia, Denmark, Portugal, Italy, Switzerland, Sweden, Norway, Germany, the Netherlands, Belgium, the United Kingdom, Ireland… we work on sites in more than twenty languages!

We care

What inspires and motivates us on a daily basis

Respect, trust, benevolence and pedagogy form the common thread in our relationship with our clients and partners. On a day-to-day basis, these values are reflected in the sharing of knowledge, mutual assistance, responsiveness, transparency and the desire to meet deadlines.

Optimal Ways commits to a CSR approach

Because everything counts, because everyone can make a difference, we are taking a virtuous approach, particularly on the social, ethical and environmental fronts.



Optimal Ways
45/1, avenue de Flandre
59290 Wasquehal
Lille Métropole

Telephone : +33 (0)3 59 36 50 35

Legal information

Optimal Ways – SAS with a capital of €25,500
Training provider registered under number 31 59 07809 59 with the Prefect of Nord-Pas-de-Calais
RCS Lille Métropole 534 851 514 – SIRET : 534 851 514 000 16 – APE : 7022Z
Intracommunity VAT number: FR 51 534 851 514
CNIL declaration of conformity to the simplified standard NS48: 1824319
The information collected by Optimal Ways as the data controller is subject to computerised or non-computerised processing for the purpose of managing your application. This processing is based on the legitimate interests of Optimal Ways, and the recipients of your data are the authorised persons in human resources, the position to be filled, and the management. Your data is kept for two years from the year of the last contact if your application is not accepted, or for the entire duration of your employment, without prejudice to legislative or regulatory provisions specific to certain categories of data requiring a particular retention period or deletion.

In accordance with the French Data Protection Act of 6 January 1978, as amended, and the General Data Protection Regulation of 27 April 2016, you have the right to access, rectify, delete, limit, portability (where applicable) and object to the information concerning you. You may exercise these rights by contacting the Optimal Ways DPO department at the following address dpo@optimalways.com or by post at the following address: 45/1, avenue de Flandre, 59290, Wasquehal, Lille métropole, France. You also have the right to lodge a complaint with the CNIL concerning the exercise of your rights mentioned above.