After a “tile tour” on the Champs-Élysées, we returned to rue de Valois for the 35th edition of Les Jeudis de la Retail Tech, dedicated [...]
Category: New thing
Discover the highlights of our agency, as well as the initiatives that are close to our hearts.
For its March 2026 edition, Les Jeudis de La Retail Tech chose to step outside its usual framework to observe retail where it is fully [...]
On Thursday March 19, 2026, we had the pleasure of being invited to the first “retail performance” morning co-organized by our Lille-based colleague Fourseeds, alongside [...]
Building on the success of the previous edition held in Lille, which included testimonials from Tikamoon andAvril Cosmétique Bio (report here), the Café 1% was [...]
On March 3, 2026, Didomi held its traditional start-of-year “Breakfast”, devoted to the major topics to be anticipated for 2026, at its Paris premises on [...]
As at the beginning of each year, Piano gathered its partners at its offices on rue Taitbout. An invaluable opportunity to move beyond operational projects [...]
100 rows. 6 columns. 3 hours of analysis. And in the end, no decision. It’s a pattern we see on a regular basis. 🧠 The [...]
On January 20, 2026, the traditional Back from NRF was back with a completely revamped format. New organization team led by the bubbly Ilana Mahrouch, [...]
The November 27, 2025the CNIL imposed a fine of 1.5 million fine on American Express Carte France, the French subsidiary of the American Express group. [...]
Between September 16 and 18, 2025, our team at Optimal Ways had the honor of exhibiting in the Start Up Hub during the very first [...]
Optimal Ways at the show NRF 2025 Retail’s Big Show Europe! Join us from 16 to 18 September 2025 at Europe’s leading retail event, in [...]
Optimal Ways is now an associate member of the Fédération du e-commerce et de la vente à distance (FEVAD). We thus join the largest group [...]