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Category: News

Discover the latest news from the agency, as well as our feedback from key events in the fields of Analytics, Ecommerce and Retail. Enjoy your reading!

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Feedback New thing

Supply chain & logistics: key lessons from Retail Tech Thursdays

  • Post author By Paul Vaisseau
  • Post date 30 April 2026
After a “tile tour” on the Champs-Élysées, we returned to rue de Valois for the 35th edition of Les Jeudis de la Retail Tech, dedicated [...]

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Feedback New thing

A Tour of the Champs-Élysées: When AI Speeds Things Up… and Retail Becomes Human Again

  • Post author By Paul Vaisseau
  • Post date 13 April 2026
For its March 2026 edition, Les Jeudis de La Retail Tech chose to step outside its usual framework to observe retail where it is fully [...]

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New thing

A Look Back at the Retail Morning Session: Lessons from the Arthur Case Study on Unified Retail (Shopify)

  • Post author By Paul Vaisseau
  • Post date 13 April 2026
On Thursday March 19, 2026, we had the pleasure of being invited to the first “retail performance” morning co-organized by our Lille-based colleague Fourseeds, alongside [...]

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Feedback New thing

Café 1 % Lille 2026: Rethinking Business to Serve Life and Social Engagement

  • Post author By Paul Vaisseau
  • Post date 13 April 2026
Building on the success of the previous edition held in Lille, which included testimonials from Tikamoon andAvril Cosmétique Bio (report here), the Café 1% was [...]

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New thing

Privacy & performance in 2026: lessons from the Didomi Breakfast (Paris, March 2026)

  • Post author By Paul Vaisseau
  • Post date 13 April 2026
On March 3, 2026, Didomi held its traditional start-of-year “Breakfast”, devoted to the major topics to be anticipated for 2026, at its Paris premises on [...]

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New thing

Partner Piano Breakfast 2026: structuring analytics in a world accelerating with AI

  • Post author By Paul Vaisseau
  • Post date 13 April 2026
As at the beginning of each year, Piano gathered its partners at its offices on rue Taitbout. An invaluable opportunity to move beyond operational projects [...]

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Insights

AI & hyperpersonalization: what you need to know from the Retail Tech Thursdays (February 2026)

  • Post author By Paul Vaisseau
  • Post date 13 April 2026
For the 33ᵉ edition of Retail Tech Thursdays, Barbara SARRE-DEROUBAIX and Mike Hadjadj 🛍️ had imagined a special program around AI and hyperpersonalization. Even if [...]

Categories
New thing News

The right combination of data: the one that leads to a decision

  • Post author By Paul Vaisseau
  • Post date 6 February 2026
100 rows. 6 columns. 3 hours of analysis. And in the end, no decision. It’s a pattern we see on a regular basis. 🧠 The [...]

Categories
Insights News

NRF 2026: key lessons from the Retail Tech Thursdays debrief (January 2026)

  • Post author By Paul Vaisseau
  • Post date 2 February 2026
On January 29, 2026, Les Jeudis de la Retail Tech resumed its “Back from NRF” debrief – and the room was packed. For the occasion, [...]

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New thing

Back from NRF Lille 2026: UCP ushers in the age of agentic commerce

  • Post author By Paul Vaisseau
  • Post date 28 January 2026
On January 20, 2026, the traditional Back from NRF was back with a completely revamped format. New organization team led by the bubbly Ilana Mahrouch, [...]

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Feedback News

The challenges of tracking applications in an App + Web ecosystem

  • Post author By Paul Vaisseau
  • Post date 26 January 2026
More and more retailers are seeking to offer a fluid and engaging mobile experience, by developing applications that replicate the functionality of their e-commerce site, [...]

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Insights News

Digital analytics & privacy: key trends to watch in 2026

  • Post author By Paul Vaisseau
  • Post date 26 January 2026
2026 will not be the year of an abrupt break. It will be the year of a decisive convergence: artificial intelligence will become the standard [...]

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Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)

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