Third-party cookies are on their way out, and pressure from the GDPR is mounting… 2025 promises to be full of challenges. If these issues affect [...]
Category: News
Discover the latest news from the agency, as well as our feedback from key events in the fields of Analytics, Ecommerce and Retail. Enjoy your reading!
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Summer Seminar at Ecoland
On July 3, the entire Optimal Ways team gathered for a retreat at ECOLAND Experience Alternative, an eco-friendly venue located in the Pas-de-Calais region, less [...]
🌟 On July 1, 2026, we were delighted to participate in the 2nd edition of Didomi’s Partner Day France in Paris. Optimal Ways was represented [...]
We’ve just surpassed 5,000 followers on the Optimal Ways LinkedIn page! https://lnkd.in/eFxYbSE3 Beyond the numbers, it’s above all a wonderful community of professionals passionate about [...]
After a first day filled with lively discussions, which continued with a VIP dinner featuring a fascinating presentation byEdouard Dequeker, full professor of Urban Economics [...]
The 2026 edition of Connect Lille was held at the Casino Barrière in Lille on June 30 and July 1, bringing together more than 250 [...]
🗼MeasureCamp Paris returned on June 13, 2026, for its 11th edition, bringing together more than 190 digital analytics professionals from across France and Europe for [...]
The 2026 edition of Meet Magento France confirmed one thing: e-commerce is entering a new phase of maturity. For a long time, the key areas [...]
For the 37th edition of Retail Tech Thursdays, Mike Hadjadj 🛍️ and Barbara SARRE-DEROUBAIX chose to explore a topic that is as original as it [...]
On June 15, 2026, Tech & Business Day was held at the Cité des Échanges in Marcq-en-Barœul. Organized by the Cité de l’IA and MEDEF [...]
We were delighted to participate in the very first customer event organized by our partner, ThankYou Analytics, in Paris today. Specializing in measuring the acquisition [...]
Nicolas Malo, CEOof Optimal Ways, was pleased to participate in the very first Commerce AI Summit in London on June 3, 2026. Here are the [...]