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Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)
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Breakfast & Learn on technical performance and data quality with ObservePoint

  • Post author By Catherine Tranchant
  • Post date 7 May 2025
As part of our CSR commitments and our B Corp certification, in September 2024 we launched a brand new knowledge-sharing format for our customers: Breakfast [...]

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Agency life News

Concrete initiatives for more responsible, sustainable and inclusive ecommerce

  • Post author By Catherine Tranchant
  • Post date 23 April 2025
🌱 At Optimal Ways, we firmly believe that a more responsible, sustainable and inclusive ecommerce is possible. 🎯 It is therefore with great pride that [...]

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Agency life News

An inspiring day focusing on artificial intelligence and the circular economy

  • Post author By Catherine Tranchant
  • Post date 7 April 2025
For our spring seminar, the Optimal Ways team got together for a day rich in exchanges, discoveries… and enigmas! The morning began with a time [...]

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Agency life News

Breakfast & Learn on GA4 integrations with Google

  • Post author By Catherine Tranchant
  • Post date 2 April 2025
As part of our CSR commitments and our B Corp certification, in September 2024 we launched a brand new knowledge-sharing format for our customers: Breakfast [...]

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Agency life News

Community action at ReSport, the sports recycling centre!

  • Post author By Catherine Tranchant
  • Post date 31 March 2025
Every year, the Optimal Ways team takes part in a community action in aid of an association. It’s essential for us to devote time to [...]

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Agency life News

Breakfast & Learn on digital accessibility with the Contentsquare Foundation

  • Post author By Catherine Tranchant
  • Post date 12 March 2025
As part of our CSR commitments and our B Corp certification, in September 2024 we launched a brand new knowledge-sharing format for our customers: Breakfast [...]

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Agency life News

Start-of-year seminar to launch new OKRs

  • Post author By Catherine Tranchant
  • Post date 17 January 2025
On January 10, the entire Optimal Ways team took part in the first seminar of 2025, in Roubaix, with the aim of taking stock of [...]

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Agency life News

My experience at Optimal Ways: a real springboard, by Matthew Rios

  • Post author By marionwfr
  • Post date 20 December 2024
My time at Optimal Ways was an experience like no other. Between the in-depth training I received on the fundamentals of digital analytics solutions like [...]

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Agency life News

Reflections on my six-month internship at Optimal Ways, by Ritik Agrawat

  • Post author By marionwfr
  • Post date 20 December 2024
The last six months at Optimal Ways have been an exciting adventure, rich in learning, development and practical experience. I’ve had the exceptional opportunity to [...]

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Agency life News

Breakfast & Learn on ecommerce journey analysis with Piano Analytics

  • Post author By marionwfr
  • Post date 16 December 2024
For our December session, we welcomed three Piano representatives: Samia Abara, VP Partnerships, Titus over de Linden, Solution Engineer and Thibault Gateclou-Marest, Sales Director. Piano [...]

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Agency life News

Breakfast & Learn on consent optimization with Didomi

  • Post author By marionwfr
  • Post date 3 December 2024
For our November session, we welcomed Frank Ducret, VP Strategy Product Evangelist Global Head of Partnership at Didomi, a solution specialized in multi-regulation, multi-platform consent [...]

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Agency life News

Breakfast & Learn about attribution with ThankYou Analytics

  • Post author By marionwfr
  • Post date 12 November 2024
After a first edition on server-side use cases, we welcomed Damien Ousaci, co-founder of ThankYou Analytics, a solution specialized in tracking the performance of acquisition [...]

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Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)

45/1, avenue de Flandre

59290 Wasquehal, France


+ 33 (0)3 59 36 50 35
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