January 2026 marks a turning point for e-commerce and analytics. With the launch of the Universal Commerce Protocol (UCP) at the NRF trade show in [...]
Category: News
Discover the latest news from the agency, as well as our feedback from key events in the fields of Analytics, Ecommerce and Retail. Enjoy your reading!
The November 27, 2025the CNIL imposed a fine of 1.5 million fine on American Express Carte France, the French subsidiary of the American Express group. [...]
In the full momentum of Black Friday week, the big family of retail, e-commerce, and tech gathered at Porte de Versailles for two days as [...]
On 1 October, the Maison de la Chimie in Paris was transformed into a veritable innovation laboratory for the first edition of the Adobe Summit [...]
What if your ad attribution lost a significant part of its visibility? With its new update (iOS 26 / Safari), Apple will automatically remove ad [...]
In a rather discreet manner, the French Data Protection Agency (CNIL) published on July 4, 2025, new rules concerning the consent exemption for audience measurement solutions. These [...]
Between September 16 and 18, 2025, our team at Optimal Ways had the honor of exhibiting in the Start Up Hub during the very first [...]
The third edition of our Positive Aperitif took place on Syneido’s fabulous rooftop in early June, a vibrant evening marked by commitment and collective energy. [...]
Optimal Ways at the show NRF 2025 Retail’s Big Show Europe! Join us from 16 to 18 September 2025 at Europe’s leading retail event, in [...]
I learned a lot during my work placement at Optimal Ways. It was an experience rich in knowledge, camaraderie, team and personal work, learning about [...]
On 3 July 2025, FEVAD invited the retail and e-commerce ecosystem to an exceptional afternoon at the Jardins Saint-Dominique (Paris 7e), to collectively imagine the [...]
🎉 The 10th edition of MeasureCamp Paris was a real success! On 14 June 2025, over 180 digital analytics enthusiasts gathered at Digital Campus for [...]