Our team: e-commerce consultants keen in helping you with your data!

Entousiastic consultants committed to helping you progress in the control of your digital performance.

Our services: tailor-made to meet your needs.

KPIs, dashboards, tagging, analysis… we cover all your needs through eight key classes of services.

Our values: expertise, curiosity, pedagogy, trust and cordiality.

Consultants eager to develop an ever-improving expertise, and to share their knowledge in a friendly and respectful collaboration.

Why choose Optimal Ways


Business expertise

With over 90% projects related to e-commerce and retail, our consultants are thoroughly familiar with the relevant issues, the key indicators and best practices that are involved and that apply to these businesses.

Technological proficiency

We work with the leading solutions in the Digital Analytics and Tag Management market. We are Google Marketing Platform, Adobe Community Partner, ContentSquare, Tealium and Commanders Act certified.


Optimal Ways is an independent company. Its capital is wholly owned by its principals, and it is not affiliated with any communication agency or IT services provider. We receive no finder’s fees or reseller commissions from any software publisher. As such, any advice we provide is totally independent and impartial.

Our clients

Want to know more about Optimal Ways?