Digital Analytics

for eCommerce & retail

Consulting agency and training organization specialized in Digital Analytics for ecommerce and retail.


Guiding you
along the way
to digital optimization.

Nicolas Malo

Why Choose optimal ways?

Business expertise

Over 95% of our projects are related to ecommerce and retail.  Thus, our consultants have developed an excellent knowledge of business issues, key indicators and best practices of ecommerce.

Technological expertise

We work with the main Digital Analytics solutions (Adobe Analytics, Contentsquare, Google Analytics, Piano Analytics, Thank-You Analytics, Piwik Pro) and Tag Management (Google Tag Manager, CommandersAct, Tealium).

Trusted third party

With an independent capital, Optimal Ways is not affiliated with any communication agency or technology consultancy. It does not receive any business referral fees from software publishers. We provide you with totally independent and impartial advice.

Years in business

Delivered Projects

Current clients

Seminars per year

Optimal Ways Academy

A training center specialized on the main Digital Analytics solutions.

Our offer







It's not the destination, it's the journey

Ralph Waldo Emerson

makes us different?


Ultra proximity > We work in close cooperation with your teams.

Methodology > Our internal processes are regularly re-evaluated.

Global scope > All our services are bilingual in French and English.



Our team of experienced consultants will help you grow in the analysis and mastery of digital data, with support tailored to your needs.

WE care

We strongly commit to CSR 

In 2021, Optimal Ways embarked on a CSR process that is supported and lived by the entire team. Our company is B Corp certified  since May 2024.

What inspires and motivates us every day: excellence, kindness and sharing.

What drives us: learning and sharing to empower everyone’s progress.

To find out more about our commitments, objectives and actions, visit our CSR page.



    Optimal Ways
    45/1, avenue de Flandre
    59290 Wasquehal
    Lille Métropole

    Telephone : +33 (0)3 59 36 50 35

    Legal information

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