Digital Analytics

for eCommerce & retail

As an independent third party, we provide you with our best technological and business expertise.

Guiding you along the way to digital optimization

Nicolas Malo

Why Choose optimal ways?

Business expertise

Over 95% of the projects our consultants work on are related to ecommerce and retail. Therefore they have an excellent understanding of the business issues, key indicators and best practices for the sector.

Technological expertise

We work with the leading digital analytics, tag management and consent management solutions for the e-commerce and retail sector like AT Internet, Adobe Community Partner, Commanders Act, Contentsquare, Didomi, Google Marketing Platform and Tealium.

Trusted third party

Optimal Ways is an independent agency and is not affiliated with any communications agency or IT services company. We have no commission from software publishers. We provide independent and unbiased advice.

Years in business


Current clients

Seminars per year

Optimal Ways Academy

Remote and live trainings on the main Digital Analytics solutions.

Our offer







It's not the destination, it's the journey

Ralph Waldo Emerson

makes us different?

Ultra proximity > At Optimal Ways, we work closely with your teams.

Methodology > We work with world-class tools and have revamped our internal processes.

International perspective > All our services are bilingual in French and English.



Our experienced and agile team helps you to progress in the analysis and mastery of digital data, focusing on your needs.

WE care

What inspires and motivates us every day: trust, kindness, sharing, and surpassing ourselves.

Optimal Ways is committed to a CSR approach, particularly with regards to social, ethical and environmental issues. Most recent actions:







Look deep into nature and you will understand everything better.

Albert Einstein



Optimal Ways
45/1, avenue de Flandre
59290 Wasquehal
Lille Métropole

Telephone : +33 (0)3 59 36 50 35

Legal information

Optimal Ways – SAS with a capital of €25,500
Training provider registered under number 31 59 07809 59 with the Prefect of Nord-Pas-de-Calais
RCS Lille Métropole 534 851 514 – SIRET : 534 851 514 000 16 – APE : 7022Z
Intracommunity VAT number: FR 51 534 851 514
CNIL declaration of conformity to the simplified standard NS48: 1824319
The information collected by Optimal Ways as the data controller is subject to computerised or non-computerised processing for the purpose of managing your application. This processing is based on the legitimate interests of Optimal Ways, and the recipients of your data are the authorised persons in human resources, the position to be filled, and the management. Your data is kept for two years from the year of the last contact if your application is not accepted, or for the entire duration of your employment, without prejudice to legislative or regulatory provisions specific to certain categories of data requiring a particular retention period or deletion.

In accordance with the French Data Protection Act of 6 January 1978, as amended, and the General Data Protection Regulation of 27 April 2016, you have the right to access, rectify, delete, limit, portability (where applicable) and object to the information concerning you. You may exercise these rights by contacting the Optimal Ways DPO department at the following address or by post at the following address: 45/1, avenue de Flandre, 59290, Wasquehal, Lille métropole, France. You also have the right to lodge a complaint with the CNIL concerning the exercise of your rights mentioned above.