The digital analytics and optimization agency for ecommerce
We specialize in supporting and upgrading the skills of ecommerce teams, enabling you to improve the quality of your data, analyze your customer journeys and optimize the conversion of your ecommerce sites and applications.


Ecommerce expertise
Our consultants have an in-depth understanding of the business challenges facing B2C and B2B ecommerce sites, and can guide your teams in the use of data.
Our agency is an associate member of FEVAD and La Retail Tech, networks that bring together key players in ecommerce and retail technologies.


Technological expertise
We have developed expertise and partnerships with leading solutions in digital analytics,UX analytics, tag management and consent management.












Services
Our services are specially designed to meet the challenges and needs of ecommerce teams.

Support

Audit

Implementation

Dashboards

Optimization
Training
Optimal Ways Academy is our Qualiopi-certified training organization, specializing in Digital Analytics for ecommerce teams: GA4, Piano Analytics, Adobe Analytics andecommerce analytics.
These courses are available in face-to-face and distance learning formats, in French and English, and are Opco eligible.

References















Our approach
We work with your teams in an organized, agile way to maximize efficiency.
All our services are available in French and English, for smooth, borderless communication.
We donate 1% of our sales to associations dedicated to the environment and society.
Our CSR commitments
The company took the next step by obtaining B Corp certification in 2024, affirming its commitment to more sustainable and responsible ecommerce.
Four key commitments guide us, fueling our drive to generate a positive impact for society and theenvironment.



News

My experience at Optimal Ways: a real springboard, by Matthew Rios
My time at Optimal Ways was an experience like no other. Between the in-depth training I received on the fundamentals of digital analytics solutions like [...]

Reflections on my six-month internship at Optimal Ways, by Ritik Agrawat
The last six months at Optimal Ways have been an exciting adventure, rich in learning, development and practical experience. I’ve had the exceptional opportunity to [...]

Breakfast & Learn on ecommerce journey analysis with Piano Analytics
For our December session, we welcomed three Piano representatives: Samia Abara, VP Partnerships, Titus over de Linden, Solution Engineer and Thibault Gateclou-Marest, Sales Director. Piano [...]

Breakfast & Learn on consent optimization with Didomi
For our November session, we welcomed Frank Ducret, VP Strategy Product Evangelist Global Head of Partnership at Didomi, a solution specialized in multi-regulation, multi-platform consent [...]