The digital analytics and optimization agency for ecommerce
We specialize in supporting and upgrading the skills of ecommerce teams, enabling you to improve the quality of your data, analyze your customer journeys and optimize the conversion of your ecommerce sites and applications.
Ecommerce expertise
Our consultants have an in-depth understanding of the business challenges facing B2C and B2B ecommerce sites, and can guide your teams in the use of data.
Our agency is an associate member of FEVAD and La Retail Tech, networks that bring together key players in ecommerce and retail technologies.
Technological expertise
We have developed expertise and partnerships with leading solutions in digital analytics,UX analytics, tag management and consent management.
Services
Our services are specially designed to meet the challenges and needs of ecommerce teams.
Support
Audit
Implementation
Dashboards
Optimization
Training
Optimal Ways Academy is our Qualiopi-certified training organization, specializing in Digital Analytics for ecommerce teams: GA4, Piano Analytics, Adobe Analytics andecommerce analytics.
These courses are available in face-to-face and distance learning formats, in French and English, and are Opco eligible.
References
Our approach
We work with your teams in an organized, agile way to maximize efficiency.
All our services are available in French and English, for smooth, borderless communication.
We donate 1% of our sales to associations dedicated to the environment and society.
Our CSR commitments
The company took the next step by obtaining B Corp certification in 2024, affirming its commitment to more sustainable and responsible ecommerce.
Four key commitments guide us, fueling our drive to generate a positive impact for society and theenvironment.
News
Breakfast & Learn on GA4 integrations with Google
02As part of our CSR commitments and our B Corp certification, in September 2024 we launched a brand new knowledge-sharing format for our customers: Breakfast [...]
Community action at ReSport, the sports recycling centre!
Every year, the Optimal Ways team takes part in a community action in aid of an association. It’s essential for us to devote time to [...]
Key points of Meet Magento France 2025
Kahan N’guessan and Nicolas Malo from Optimal Ways were present at the Magento France Meet on March 25, 2025, which brought together over 400 participants [...]
Back from the Adobe Club Data March 2025 in Paris
The Adobe Club Data took place on March 6, 2025 in Paris. This conference brought together some thirty digital analytics professionals. Adobe presented the latest [...]