Transform your data into a powerful engine for digital and e-commerce growth
We help your teams collect, analyze and activate their data to drive performance, optimize journeys and automate reporting thanks to AI. With reliable tracking, they gain autonomy and harness insights to improve the growth and conversion of your sites and applications.
Services to meet your needs
Support
Benefit from our team’s day-to-day expertise to manage and optimize the performance of your ecommerce business.
Implementation
Ensure the accuracy of your tracking and maximize the effectiveness of your marketing campaigns.
Optimization
Identifyconcrete avenues forimprovement to enrich your customer journeys and increase your conversion rates.
Audit
Identify anomalies and enhance the reliability of your data to make informed decisions.
Dashboards
Give your teams fast, easy access to clear, relevant and immediately usable data.
Governance
Guarantee CNIL / RGPD compliance for your digital tools and align your key performance indicators with your ecommerce strategy.
Examples of achievements
Data collection audit for mobile applications
An ecommerce brand specializing in ready-to-wear clothing had an Android & iOS mobile application whose internal workings were difficult for the marketing and analytics teams to understand.
Reliable product data with Google Analytics
A specialist retailer wanted to improve the reliability of its product performance tracking in Google Analytics. The brand offers simple products in kit / bundle form, some with a sliding-scale price…
Optimization of customer paths
A specialist retailer is faced with the problem that the standard dashboards created by the teams in their BI tool highlight a number of metrics and dimensions, such as conversions, bounce rate, number of additions to basket…
long-term support for ecommerce teams
Despite the tools in place, data reliability remains uncertain with the site’s various evolutions, and regulatory compliance remains a challenge.
Strategic management lacks a clear vision…
Training
Optimal Ways Academy is our Qualiopi-certified training organization, specializing in Digital Analytics for ecommerce teams: Google Analytics, Piano Analytics, Adobe Analytics andecommerce analytics.
These courses are available in face-to-face and distance learning formats, in French and English, and are Opco eligible.
References
Over the years, we’ve put in place an organization and methodology tailored to the specific needs foragility andexpertise of your ecommerce teams, which we support worldwide, in French and English.
Our approach
We work with your teams in an organized, agile way to maximize efficiency.
All our services are available in French and English, for smooth, borderless communication.
We donate 1% of our sales to associations dedicated to the environment and society.
A committed agency
The company took the next step by obtaining B Corp certification in 2024, affirming its commitment to more sustainable and responsible ecommerce.
Four key commitments guide us, fueling our drive to generate a positive impact for society and theenvironment.
News
Didomi Partner Day 2026
🌟 On July 1, 2026, we were delighted to participate in the 2nd edition of Didomi’s Partner Day France in Paris. Optimal Ways was represented [...]
5000 thanks!
We’ve just surpassed 5,000 followers on the Optimal Ways LinkedIn page! https://lnkd.in/eFxYbSE3 Beyond the numbers, it’s above all a wonderful community of professionals passionate about [...]
Connect Lille 2026 - Day 2: The real issue is no longer AI. It's the ability to transform business.
After a first day filled with lively discussions, which continued with a VIP dinner featuring a fascinating presentation byEdouard Dequeker, full professor of Urban Economics [...]
Connect Lille 2026 - Day 1: The real issue is no longer AI. It's the speed of execution.
The 2026 edition of Connect Lille was held at the Casino Barrière in Lille on June 30 and July 1, bringing together more than 250 [...]