Digital Analytics

for eCommerce & retail

Consulting agency and training organization specialized in Digital Analytics for ecommerce and retail.

 

Guiding you
along the way
to digital optimization.

Nicolas Malo

Why Choose optimal ways?

Business expertise

Over 95% of our projects are related to ecommerce and retail.  Thus, our consultants have developed an excellent knowledge of business issues, key indicators and best practices of ecommerce.

Technological expertise

We work with the main Digital Analytics solutions (Adobe Analytics, Contentsquare, Google Analytics, Piano Analytics, Thank-You Analytics, Piwik Pro) and Tag Management (Google Tag Manager, CommandersAct, Tealium).

Trusted third party

With an independent capital, Optimal Ways is not affiliated with any communication agency or technology consultancy. It does not receive any business referral fees from software publishers. We provide you with totally independent and impartial advice.

Years in business

Delivered Projects

Current clients

Seminars per year

Optimal Ways Academy

A training center specialized on the main Digital Analytics solutions.

Our offer

Support

Implementation

Audit

Reporting

Analysis

Training

It's not the destination, it's the journey

Ralph Waldo Emerson

What
makes us different?

 

Ultra proximity > We work in close cooperation with your teams.

Methodology > Our internal processes are regularly re-evaluated.

Global scope > All our services are bilingual in French and English.

 

THE TEAM

Our team of experienced consultants will help you grow in the analysis and mastery of digital data, with support tailored to your needs.

WE care

 

In 2021, Optimal Ways has lauched its CSR program supported and lived by the whole team.

What inspires and motivates us every day : Excellence, Sharing and  Kindness.

Our purpose : learning and sharing to empower everyone’s progress.

To find out more about our commitments, objectives and actions, visit our CSR page.

 

CONTACT US

    Optimal Ways
    45/1, avenue de Flandre
    59290 Wasquehal
    Lille Métropole
    France

    Telephone : +33 (0)3 59 36 50 35

    Legal information

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