Our mission: Driving your e-commerce performance

Optimal Ways’ mission is to support e-commerce, retail-distribution and distance-selling businesses in implementing and driving their digital performance.

Why choose Optimal Ways


Business expertise

As over 90% of the projects are in the fields of e-commerce and on-line distance selling, our consultants are thoroughly familiar with the relevant business issues, and the key indicators and best practices that apply in the retail, online sales and connected commerce sectors.


Technological proficiency

We work with market-leading solutions in the fields of Digital Analytics (Adobe Analytics, Google Analytics) and Tag Management (Adobe Dynamic Tag Management, Google Tag Manager, TagCommander, and Tealium).



Optimal Ways is an independent company. Its capital is wholly owned by its principals, and it is not affiliated with any communication agency or IT services provider. We receive no finder’s fees or reseller commissions from any software publisher. As such, any advice we provide is totally independent and impartial.

Our clients

Want to know more about Optimal Ways?



Contact us