Digital Analytics

for eCommerce & retail

As an independent third party, we provide you with our best technological and business expertise.

Guiding you
along the way
to digital optimization.

Nicolas Malo

Why Choose optimal ways?

Business expertise

Over 95% of the projects our consultants work on are related to ecommerce and retail. Therefore they have an excellent understanding of the business issues, key indicators and best practices for the sector.

Technological expertise

We work with the leading digital analytics, tag management and consent management solutions for the e-commerce and retail sector like AT Internet, Adobe Community Partner, Commanders Act, Contentsquare, Didomi, Google Marketing Platform and Tealium.

Trusted third party

Optimal Ways is an independent agency and is not affiliated with any communications agency or IT services company. We have no commission from software publishers. We provide independent and unbiased advice.

Years in business


Current clients

Seminars per year

Optimal Ways Academy

Remote and live trainings on the main Digital Analytics solutions.

Our offer







It's not the destination, it's the journey

Ralph Waldo Emerson

makes us different?

Ultra proximity > At Optimal Ways, we work closely with your teams.

Methodology > We work with world-class tools and have revamped our internal processes.

International perspective > All our services are bilingual in French and English.


Our experienced and agile team helps you to progress in the analysis and mastery of digital data, focusing on your needs.

WE care

What inspires and motivates us every day: trust, kindness, sharing, and surpassing ourselves.

Optimal Ways is committed to a CSR approach, particularly with regards to social, ethical and environmental issues.


Optimal Ways
45/1, avenue de Flandre
59290 Wasquehal
Lille Métropole

Telephone : +33 (0)3 59 36 50 35

Legal information

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To learn more about how we manage your personal information and to exercise your rights, please see our Privacy Policy.