Digital Analytics

for eCommerce & retail

Consulting agency and training organization specialized in Digital Analytics for ecommerce and retail.


Guiding you
along the way
to digital optimization.

Nicolas Malo

Why Choose optimal ways?

Business expertise

Over 95% of the projects our consultants work on are related to ecommerce and retail. We have an excellent knowledge of the business issues, key indicators and best practices of ecommerce.

Technological expertise

We work with the main Digital Analytics solutions (Adobe Analytics, Contentsquare, Google Analytics, Piano Analytics) and Tag Management (Google Tag Manager, CommandersAct, Tealium).

Trusted third party

With an independent capital, Optimal Ways is not affiliated with any communication agency or technology consultancy. It does not receive any business referral fees from software publishers. We provide you with totally independent and impartial advice.

Years in business

Delivered Projects

Current clients

Seminars per year

Optimal Ways Academy

A training center specialized on the main Digital Analytics solutions.

Our offer







It's not the destination, it's the journey

Ralph Waldo Emerson

makes us different?


Ultra proximity > We work in close cooperation with your teams.

Methodology > Our internal processes are regularly re-evaluated.

Global scope > All our services are bilingual in French and English.



Our experienced and agile team helps you to progress in the analysis and mastery of digital data, focusing on your needs.

WE care


What inspires and motivates us every day: excellence, trust, sharing and caring.

What drives us: taking care of your ecommerce, your teams and our environment.

Therefore in 2021 Optimal Ways has committed to a CSR approach that is supported and lived by the entire team.



Optimal Ways
45/1, avenue de Flandre
59290 Wasquehal
Lille Métropole

Telephone : +33 (0)3 59 36 50 35

Legal information

Optimal Ways processes the data collected in order to respond to your requests for information about our services and training.

To learn more about how we manage your personal information and to exercise your rights, please see our Privacy Policy.