Digital Analytics
for eCommerce & retail
Consulting agency and training organization specialized in Digital Analytics for ecommerce and retail.
Why Choose optimal ways?
Business expertise
Over 95% of our projects are related to ecommerce and retail. Thus, our consultants have developed an excellent knowledge of business issues, key indicators and best practices of ecommerce.
Technological expertise
We work with the main Digital Analytics solutions (Adobe Analytics, Contentsquare, Google Analytics, Piano Analytics, Thank-You Analytics, Piwik Pro) and Tag Management (Google Tag Manager, CommandersAct, Tealium).
Trusted third party
With an independent capital, Optimal Ways is not affiliated with any communication agency or technology consultancy. It does not receive any business referral fees from software publishers. We provide you with totally independent and impartial advice.
Years in business
Delivered Projects
Current clients
Seminars per year
Optimal Ways Academy
A training center specialized on the main Digital Analytics solutions.
Our offer
Support
Implementation
Reporting
Analysis
Training
What
makes us different?
Ultra proximity > We work in close cooperation with your teams.
Methodology > Our internal processes are regularly re-evaluated.
Global scope > All our services are bilingual in French and English.
THE TEAM
Our team of experienced consultants will help you grow in the analysis and mastery of digital data, with support tailored to your needs.
WE care
We strongly commit to CSR
In 2021, Optimal Ways embarked on a CSR process that is supported and lived by the entire team. Our company is B Corp certified since May 2024.
What inspires and motivates us every day: excellence, kindness and sharing.
What drives us: learning and sharing to empower everyone’s progress.
To find out more about our commitments, objectives and actions, visit our CSR page.
CONTACT US
Optimal Ways
45/1, avenue de Flandre
59290 Wasquehal
Lille Métropole
France
Telephone : +33 (0)3 59 36 50 35
Legal information
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To learn more about how we manage your personal information and to exercise your rights, please see our Privacy Policy.