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Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)
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AI & hyperpersonalization: what you need to know from the Retail Tech Thursdays (February 2026)

  • Post author By Paul Vaisseau
  • Post date 13 April 2026
For the 33ᵉ edition of Retail Tech Thursdays, Barbara SARRE-DEROUBAIX and Mike Hadjadj 🛍️ had imagined a special program around AI and hyperpersonalization. Even if [...]

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Insights News

NRF 2026: key lessons from the Retail Tech Thursdays debrief (January 2026)

  • Post author By Paul Vaisseau
  • Post date 2 February 2026
On January 29, 2026, Les Jeudis de la Retail Tech resumed its “Back from NRF” debrief – and the room was packed. For the occasion, [...]

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Digital analytics & privacy: key trends to watch in 2026

  • Post author By Paul Vaisseau
  • Post date 26 January 2026
2026 will not be the year of an abrupt break. It will be the year of a decisive convergence: artificial intelligence will become the standard [...]

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The end of the click? How the Universal Commerce Protocol is revolutionizing Analytics tracking

  • Post author By Paul Vaisseau
  • Post date 23 January 2026
January 2026 marks a turning point for e-commerce and analytics. With the launch of the Universal Commerce Protocol (UCP) at the NRF trade show in [...]

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Insights New thing

Cookies & privacy: CNIL hits back with €2.25 million in fines

  • Post author By Catherine Tranchant
  • Post date 9 December 2025
The November 27, 2025the CNIL imposed a fine of 1.5 million fine on American Express Carte France, the French subsidiary of the American Express group. [...]

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Insights News

Safari will block your click advertising identifiers: what are the alternatives?

  • Post author By Catherine Tranchant
  • Post date 30 September 2025
What if your ad attribution lost a significant part of its visibility? With its new update (iOS 26 / Safari), Apple will automatically remove ad [...]

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New French DPA Compliance Rules for Audience Measurement: Ready to Comply?

  • Post author By marionwfr
  • Post date 23 September 2025
In a rather discreet manner, the French Data Protection Agency (CNIL) published on July 4, 2025, new rules concerning the consent exemption for audience measurement solutions. These [...]
Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)

Lille
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