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Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)
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Category: Feedback

Find out what we learned from the Digital Analytics and ecommerce events.

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A look back at the highlights of the Piano Media Workshop in Paris

  • Post author By Catherine Tranchant
  • Post date 3 June 2025
At a time when the media world is undergoing a radical transformation – the rise of LLMs, audience fragmentation, inflation in acquisition costs – publishers [...]

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Back from the Retail Tech Thursdays dedicated to AI

  • Post author By Catherine Tranchant
  • Post date 2 May 2025
The April edition of Les Jeudis de La Retail Tech put artificial intelligence in the spotlight, with remarkable testimonials from numerous retailers and players in [...]

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Key points from the Retail Contentsquare breakfast – April 2025

  • Post author By Catherine Tranchant
  • Post date 10 April 2025
On 8 April 2025, Contentsquare hosted a breakfast for retail professionals at its Paris offices. The event provided an opportunity to unveil the results of [...]

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Key points of Meet Magento France 2025

  • Post author By Catherine Tranchant
  • Post date 28 March 2025
Kahan N’guessan and Nicolas Malo from Optimal Ways were present at the Magento France Meet on March 25, 2025, which brought together over 400 participants [...]

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Back from the Adobe Club Data March 2025 in Paris

  • Post author By Catherine Tranchant
  • Post date 19 March 2025
The Adobe Club Data took place on March 6, 2025 in Paris. This conference brought together some thirty digital analytics professionals. Adobe presented the latest [...]

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Feedback News

Les Jeudis de la Retail Tech on Retail Media

  • Post author By Catherine Tranchant
  • Post date 14 March 2025
The March edition of Les Jeudis de La Retail Tech was devoted to Retail Media, with exceptional testimonials from numerous retailers and players in the [...]

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The Favor’i e-commerce Grand Prix!

  • Post author By Catherine Tranchant
  • Post date 10 March 2025
Every year, the Favor’i Grand Prix celebrates excellence in e-commerce. Organized by FEVAD and co-produced by BFM Business, this not-to-be-missed event highlights the best sites [...]

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Partner Breakfast Piano H1 2025

  • Post author By Catherine Tranchant
  • Post date 14 February 2025
On February 12, 2025, the Optimal Ways team, represented by Hugo Stepien and Nicolas Malo, took part in Piano‘s first Partner Breakfast in Paris. An [...]

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Winter edition of First Party Tour 2025 by CommandersAct

  • Post author By Catherine Tranchant
  • Post date 7 February 2025
On February 4, 2025, the Optimal Ways team, represented by Hugo Stepien and Hugo Sanchez, attended the First Party Tour organized by Commanders Act in [...]

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Superweek Analytics Summit 2025

  • Post author By Catherine Tranchant
  • Post date 4 February 2025
This year’s 12th Superweek Analytics Summit brought together more than 180 digital analytics specialists and experts from over 40 countries in the breathtaking mountains of [...]

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Didomi Breakfast on key trends and innovations

  • Post author By Catherine Tranchant
  • Post date 3 February 2025
📅 On January 28, 2025, the Optimal Ways team, represented by Hugo Stepien and Rémi Grésillon, attended the Didomi Breakfast. ☕🍽️ On the breakfast menu, [...]

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NRF 2025 trends

  • Post author By Catherine Tranchant
  • Post date 3 February 2025
On January 21st, Laetitia Lamari, Adrien Naeem, and Michel Koch captivated over 100 participants in Lille with an exclusive debrief of NRF 2025, the global [...]

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Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)

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