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Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)
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Category: Feedback

Find out what we learned from the Digital Analytics and ecommerce events.

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10th MeasureCamp Paris

  • Post author By Catherine Tranchant
  • Post date 23 June 2025
🎉 The 10th edition of MeasureCamp Paris was a real success! On 14 June 2025, over 180 digital analytics enthusiasts gathered at Digital Campus for [...]

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Feedback News

A look back at the special Lille edition of Retail Tech – June 2025

  • Post author By Catherine Tranchant
  • Post date 23 June 2025
For its June 2025 session, La Retail Tech set down in the heart of the Lille metropolitan area. The trip provided a great opportunity to [...]

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Feedback News

Contentsquare’s Digital Experience Summit 2025 – Paris

  • Post author By Catherine Tranchant
  • Post date 18 June 2025
The Digital Experience Summit 2025, organised by Contentsquare, made its grand return to Paris on Tuesday 17 June 2025, in the atypical and inspiring setting [...]

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A look back at the highlights of the Piano Media Workshop in Paris

  • Post author By Catherine Tranchant
  • Post date 3 June 2025
At a time when the media world is undergoing a radical transformation – the rise of LLMs, audience fragmentation, inflation in acquisition costs – publishers [...]

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Feedback News

Back from the Retail Tech Thursdays dedicated to AI

  • Post author By Catherine Tranchant
  • Post date 2 May 2025
The April edition of Les Jeudis de La Retail Tech put artificial intelligence in the spotlight, with remarkable testimonials from numerous retailers and players in [...]

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Key points from the Retail Contentsquare breakfast – April 2025

  • Post author By Catherine Tranchant
  • Post date 10 April 2025
On 8 April 2025, Contentsquare hosted a breakfast for retail professionals at its Paris offices. The event provided an opportunity to unveil the results of [...]

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Key points of Meet Magento France 2025

  • Post author By Catherine Tranchant
  • Post date 28 March 2025
Kahan N’guessan and Nicolas Malo from Optimal Ways were present at the Magento France Meet on March 25, 2025, which brought together over 400 participants [...]

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Back from the Adobe Club Data March 2025 in Paris

  • Post author By Catherine Tranchant
  • Post date 19 March 2025
The Adobe Club Data took place on March 6, 2025 in Paris. This conference brought together some thirty digital analytics professionals. Adobe presented the latest [...]

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Les Jeudis de la Retail Tech on Retail Media

  • Post author By Catherine Tranchant
  • Post date 14 March 2025
The March edition of Les Jeudis de La Retail Tech was devoted to Retail Media, with exceptional testimonials from numerous retailers and players in the [...]

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Feedback News

The Favor’i e-commerce Grand Prix!

  • Post author By Catherine Tranchant
  • Post date 10 March 2025
Every year, the Favor’i Grand Prix celebrates excellence in e-commerce. Organized by FEVAD and co-produced by BFM Business, this not-to-be-missed event highlights the best sites [...]

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Partner Breakfast Piano H1 2025

  • Post author By Catherine Tranchant
  • Post date 14 February 2025
On February 12, 2025, the Optimal Ways team, represented by Hugo Stepien and Nicolas Malo, took part in Piano‘s first Partner Breakfast in Paris. An [...]

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Winter edition of First Party Tour 2025 by CommandersAct

  • Post author By Catherine Tranchant
  • Post date 7 February 2025
On February 4, 2025, the Optimal Ways team, represented by Hugo Stepien and Hugo Sanchez, attended the First Party Tour organized by Commanders Act in [...]

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Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)

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