🌟 On July 1, 2026, we were delighted to participate in the 2nd edition of Didomi’s Partner Day France in Paris. Optimal Ways was represented [...]
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Find out what we learned from the Digital Analytics and ecommerce events.
After a first day filled with lively discussions, which continued with a VIP dinner featuring a fascinating presentation byEdouard Dequeker, full professor of Urban Economics [...]
The 2026 edition of Connect Lille was held at the Casino Barrière in Lille on June 30 and July 1, bringing together more than 250 [...]
🗼MeasureCamp Paris returned on June 13, 2026, for its 11th edition, bringing together more than 190 digital analytics professionals from across France and Europe for [...]
The 2026 edition of Meet Magento France confirmed one thing: e-commerce is entering a new phase of maturity. For a long time, the key areas [...]
For the 37th edition of Retail Tech Thursdays, Mike Hadjadj 🛍️ and Barbara SARRE-DEROUBAIX chose to explore a topic that is as original as it [...]
On June 15, 2026, Tech & Business Day was held at the Cité des Échanges in Marcq-en-Barœul. Organized by the Cité de l’IA and MEDEF [...]
We were delighted to participate in the very first customer event organized by our partner, ThankYou Analytics, in Paris today. Specializing in measuring the acquisition [...]
Nicolas Malo, CEOof Optimal Ways, was pleased to participate in the very first Commerce AI Summit in London on June 3, 2026. Here are the [...]
On May 19, 2026, we participated in DX Connections Paris, an event organized by Contentsquare that focused on an issue that has become central to [...]
For this 36th edition of “Retail Tech Thursdays, ” the North was once again in the spotlight, for the fourth consecutive year. As in previous [...]
🌷 Spring was in full swing in Amsterdam—and so was the analytics community! The 9th edition of Measurecamp Amsterdam once again brought together more than [...]