Nicolas Malo, founder of Optimal Ways, shares his vision of the change that is taking place within retailers' ecommerce teams with the announced end of [...]
Category: News
Discover the latest news from the agency, as well as our feedback from key events in the fields of Analytics, Ecommerce and Retail. Enjoy your reading!
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Greetings 2023!
The Optimal Ways team wishes you an excellent 2023! A team always at your side!
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Autumn seminar at Mont Saint-Aubert
Autumn is a great time for walks and heights. The entire Optimal Ways team headed for Mont Saint-Aubert, a few kilometers from Tournai, for a [...]
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A summer seminar with beach and KPIs!
For our summer seminar, we headed due north to Cadzand-Bad, a seaside resort in the Netherlands 100 km from the agency, on June 30 and [...]
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Our CSR approach: a mid-2022 update
At the beginning of this year, we set ourselves the goal of moving forward with our CSR approach. Our commitment is reflected in a series [...]
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A change of scenery!
Spring has brought an air of renewal to our premises! The whole place has been given a new look, in line with our CSR approach [...]
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A spring seminar under the banner of CSR
What better way to kick off our spring seminar than with a local, organic and eco-responsible brewery? Founded in 1999 in Villeneuve d'Ascq, the Moulins [...]
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2022 is CSR at Optimal Ways!
After an awareness-raising seminar on environmental issues at Ititoca in Wasquehal in January 2021, the seeds of CSR (Corporate Social Responsibility) have slowly germinated within [...]
Datadock-certified since 2017, in February 2021 our Optimal Ways Academy training center embarked on Qualiopi certification, the national benchmark for quality in training.
Optimal Ways was created in September 2011 by Nicolas Malo, with the aim of offering a different approach to digital analytics consulting (article dated October [...]
To mark the 10th anniversary of the agency's creation, the team took part in a seminar in Amsterdam on September 30 and October 1. After [...]
For its summer seminar, the entire Optimal Ways team gathered at Les Prés du Hem on July 2. Based in Armentières, near Lille, the Prés [...]