Your Dream Team
for trusted digital data
& e-commerce.

Optimal Ways helps digital and e-commerce teams ensure data reliability and compliance, making the data truly actionable for decision-making—and for AI.

Over 100 teams supported since 2011

Bad data comes at a high cost. With AI, it can cost even more.

The later a data error is detected, the more costly it is.
We have been observing this for 15 years in the field of digital analytics.

1 €

Prevent
Verify and ensure the reliability of data
at the source.

10 €

Correct
Identify and fix an
error after it has propagated.

100 €

Suffering the consequences
Flawed decisions, loss of
performance, incorrect
analyses.

1000 € ?

Amplification
Flawed data used by
automation or AI systems
can amplify the consequences.

The 1-10-100 rule is inspired by the work of Labovitz & Chang on data quality. The “€1,000” extension was proposed by Optimal Ways for educational purposes to illustrate the risk of amplification associated with AI; it does not represent an established statistic.

Reliable, privacy-respecting data powering your decisions and AI.

Three commitments for a single goal: trustworthy data.

Reliable data

Data whose quality we know and monitor.

Respectful
of privacy

Data whose quality we know and monitor.

Serving your
decisions and AI

Reliable, structured, and controlled data to inform human decisions and fuel AI algorithms and applications.

Why a Dream Team?

Ensuring the quality of digital and e-commerce data today requires a range of areas of expertise. Rather than seeking all these skills in a single individual, Optimal Ways mobilizes the right experts based on your needs.

The right expertise. At the right time.
Without the need for a full-time control room.

Your data changes 52 weeks a year.
We monitor it, too.

For over a decade, Optimal Ways has been structured to meet the year-round needs of digital and e-commerce teams: providing a team rather than a lone consultant, regular monitoring, human expertise backed by automation, and rapid response capabilities—all without the need for a full-time in-house team.

Weekly Data Quality Check – our approach to regularly monitoring the quality of your digital data, week after week.

Real-world challenges, proven solutions

Data collection audit for mobile applications

Reliable product data with Google Analytics

Optimization of customer paths

long-term support for ecommerce teams

A Dream Team. Your stack.

Optimal Ways is independent of any software vendor or integrator. We work with the technology ecosystem you have chosen, ensuring it is reliable, compliant, and operational.