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Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)
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Category: News

Discover the latest news from the agency, as well as our feedback from key events in the fields of Analytics, Ecommerce and Retail. Enjoy your reading!

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Winter edition of First Party Tour 2025 by CommandersAct

  • Post author By Catherine Tranchant
  • Post date 7 February 2025
On February 4, 2025, the Optimal Ways team, represented by Hugo Stepien and Hugo Sanchez, attended the First Party Tour organized by Commanders Act in [...]

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Feedback News

Superweek Analytics Summit 2025

  • Post author By Catherine Tranchant
  • Post date 4 February 2025
This year’s 12th Superweek Analytics Summit brought together more than 180 digital analytics specialists and experts from over 40 countries in the breathtaking mountains of [...]

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Feedback News

Didomi Breakfast on key trends and innovations

  • Post author By Catherine Tranchant
  • Post date 3 February 2025
📅 On January 28, 2025, the Optimal Ways team, represented by Hugo Stepien and Rémi Grésillon, attended the Didomi Breakfast. ☕🍽️ On the breakfast menu, [...]

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Feedback News

NRF 2025 trends

  • Post author By Catherine Tranchant
  • Post date 3 February 2025
On January 21st, Laetitia Lamari, Adrien Naeem, and Michel Koch captivated over 100 participants in Lille with an exclusive debrief of NRF 2025, the global [...]

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Agency life News

Start-of-year seminar to launch new OKRs

  • Post author By Catherine Tranchant
  • Post date 17 January 2025
On January 10, the entire Optimal Ways team took part in the first seminar of 2025, in Roubaix, with the aim of taking stock of [...]

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My experience at Optimal Ways: a real springboard, by Matthew Rios

  • Post author By marionwfr
  • Post date 20 December 2024
My time at Optimal Ways was an experience like no other. Between the in-depth training I received on the fundamentals of digital analytics solutions like [...]

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Agency life News

Reflections on my six-month internship at Optimal Ways, by Ritik Agrawat

  • Post author By marionwfr
  • Post date 20 December 2024
The last six months at Optimal Ways have been an exciting adventure, rich in learning, development and practical experience. I’ve had the exceptional opportunity to [...]

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Agency life News

Breakfast & Learn on ecommerce journey analysis with Piano Analytics

  • Post author By marionwfr
  • Post date 16 December 2024
For our December session, we welcomed three Piano representatives: Samia Abara, VP Partnerships, Titus over de Linden, Solution Engineer and Thibault Gateclou-Marest, Sales Director. Piano [...]

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Feedback News

Didomi Breakfast: CNIL recommendations on mobile applications

  • Post author By Catherine Tranchant
  • Post date 11 December 2024
On November 26, 2024, the Optimal Ways team, represented by Hugo Sanchez and Hugo Stepien, had the pleasure of visiting Didomi‘s Paris offices to attend [...]

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Feedback News

Tech for Retail 2024 highlights

  • Post author By Catherine Tranchant
  • Post date 5 December 2024
Paris hosted the fourth edition of Tech for Retail on November 26 and 27, 2024, confirming its central role in innovation and the digital transformation [...]

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Agency life News

Breakfast & Learn on consent optimization with Didomi

  • Post author By marionwfr
  • Post date 3 December 2024
For our November session, we welcomed Frank Ducret, VP Strategy Product Evangelist Global Head of Partnership at Didomi, a solution specialized in multi-regulation, multi-platform consent [...]

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News

MeasureCamp Brussels 2024: an edition to remember!

  • Post author By marionwfr
  • Post date 24 November 2024
On November 16, the 6ᵉ edition of MeasureCamp Brussels brought together over 120 participants in the magnificent Atelier des Tanneurs.

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Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)

45/1, avenue de Flandre

59290 Wasquehal, France


+ 33 (0)3 59 36 50 35
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