On January 21st, Laetitia Lamari, Adrien Naeem, and Michel Koch captivated over 100 participants in Lille with an exclusive debrief of NRF 2025, the global [...]
Category: News
Discover the latest news from the agency, as well as our feedback from key events in the fields of Analytics, Ecommerce and Retail. Enjoy your reading!
On January 10, the entire Optimal Ways team took part in the first seminar of 2025, in Roubaix, with the aim of taking stock of [...]
My time at Optimal Ways was an experience like no other. Between the in-depth training I received on the fundamentals of digital analytics solutions like [...]
The last six months at Optimal Ways have been an exciting adventure, rich in learning, development and practical experience. I’ve had the exceptional opportunity to [...]
For our December session, we welcomed three Piano representatives: Samia Abara, VP Partnerships, Titus over de Linden, Solution Engineer and Thibault Gateclou-Marest, Sales Director. Piano [...]
On November 26, 2024, the Optimal Ways team, represented by Hugo Sanchez and Hugo Stepien, had the pleasure of visiting Didomi‘s Paris offices to attend [...]
Paris hosted the fourth edition of Tech for Retail on November 26 and 27, 2024, confirming its central role in innovation and the digital transformation [...]
For our November session, we welcomed Frank Ducret, VP Strategy Product Evangelist Global Head of Partnership at Didomi, a solution specialized in multi-regulation, multi-platform consent [...]
On November 16, the 6ᵉ edition of MeasureCamp Brussels brought together over 120 participants in the magnificent Atelier des Tanneurs.
On November 20, Hugo Sanchez and Kahan N'guessan from Optimal Ways took part in an exceptional day of discovery and inspiration during the Paris leg [...]
On November 21, 2024, EuraTechnologies hosted Connect Lille, the annual flagship retail event in the Lille metropolis, organized by Diamart Connect.
Following the success of last year's event in Paris, the third edition of Piano Academy Live took place on November 20 and 21, 2024 in [...]