Winter edition of First Party Tour 2025 by CommandersAct - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)

On February 4, 2025, the Optimal Ways team, represented by Hugo Stepien and Hugo Sanchez, attended the First Party Tour organized by Commanders Act in Lille. A fascinating conference on the evolution of the digital advertising market and the challenges facing advertisers in 2025 in a rapidly changing ecosystem.

The event was hosted by Commanders Act (CEO), François Labonne (Head of Professional Services), Luc Mornat (CRO), Christelle MAIA (Customer Success Manager) and Audrey Marissal (Product Manager). Together, they shared their vision and recommendations on how to optimize media investments by 2025:

The major trends reshaping the advertising landscape

How to optimize media investments and maximize ROI?
What are the solutions for success in 2025?

We hope you enjoy reading the article you’ll find here.

Dernières actualités

Join us at NRF 2025 Retail’s Big Show Europe in Paris!

Optimal Ways at the show NRF 2025 Retail’s Big Show Europe! Join us from 16 to 18 September 2025 at Europe’s leading retail event, in Paris Porte de Versailles. We’ll be delighted to talk to you about the analytics and optimisation aspects of your ecommerce projects at stand 4 ST 10 in the Start-up Village. […]

A wealth of experience at Optimal Ways, by Andrea Orozco

I learned a lot during my work placement at Optimal Ways. It was an experience rich in knowledge, camaraderie, team and personal work, learning about French professional culture, challenges and projects, but above all an experience that left its mark on me personally and professionally. Despite my basic knowledge of data analysis for e-commerce, Optimal […]

Key points of the FEVAD event: What kind of commerce in 2035?

On 3 July 2025, FEVAD invited the retail and e-commerce ecosystem to an exceptional afternoon at the Jardins Saint-Dominique (Paris 7e), to collectively imagine the retail sector of tomorrow. The event outlined the profound and inevitable transformation of the sector by 2035. More than 200 participants attended. The Optimal Ways team, represented by Hugo Stepien, […]

10th MeasureCamp Paris

🎉 The 10th edition of MeasureCamp Paris was a real success! On 14 June 2025, over 180 digital analytics enthusiasts gathered at Digital Campus for a day packed with feedback, best practice sharing and inspiring exchanges 💡 👏 Optimal Ways was represented by Hugo Stepien, Camille Durieux and Nicolas Malo, each of whom shared their […]