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Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)
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Category: News

Discover the latest news from the agency, as well as our feedback from key events in the fields of Analytics, Ecommerce and Retail. Enjoy your reading!

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Breakfast & Learn on digital accessibility with the Contentsquare Foundation

  • Post author By Catherine Tranchant
  • Post date 12 March 2025
As part of our CSR commitments and our B Corp certification, in September 2024 we launched a brand new knowledge-sharing format for our customers: Breakfast [...]

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Feedback News

The Favor’i e-commerce Grand Prix!

  • Post author By Catherine Tranchant
  • Post date 10 March 2025
Every year, the Favor’i Grand Prix celebrates excellence in e-commerce. Organized by FEVAD and co-produced by BFM Business, this not-to-be-missed event highlights the best sites [...]

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Feedback News

Partner Breakfast Piano H1 2025

  • Post author By Catherine Tranchant
  • Post date 14 February 2025
On February 12, 2025, the Optimal Ways team, represented by Hugo Stepien and Nicolas Malo, took part in Piano‘s first Partner Breakfast in Paris. An [...]

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Winter edition of First Party Tour 2025 by CommandersAct

  • Post author By Catherine Tranchant
  • Post date 7 February 2025
On February 4, 2025, the Optimal Ways team, represented by Hugo Stepien and Hugo Sanchez, attended the First Party Tour organized by Commanders Act in [...]

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Feedback News

Superweek Analytics Summit 2025

  • Post author By Catherine Tranchant
  • Post date 4 February 2025
This year’s 12th Superweek Analytics Summit brought together more than 180 digital analytics specialists and experts from over 40 countries in the breathtaking mountains of [...]

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Didomi Breakfast on key trends and innovations

  • Post author By Catherine Tranchant
  • Post date 3 February 2025
📅 On January 28, 2025, the Optimal Ways team, represented by Hugo Stepien and Rémi Grésillon, attended the Didomi Breakfast. ☕🍽️ On the breakfast menu, [...]

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Feedback News

NRF 2025 trends

  • Post author By Catherine Tranchant
  • Post date 3 February 2025
On January 21st, Laetitia Lamari, Adrien Naeem, and Michel Koch captivated over 100 participants in Lille with an exclusive debrief of NRF 2025, the global [...]

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Agency life News

Start-of-year seminar to launch new OKRs

  • Post author By Catherine Tranchant
  • Post date 17 January 2025
On January 10, the entire Optimal Ways team took part in the first seminar of 2025, in Roubaix, with the aim of taking stock of [...]

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Agency life News

My experience at Optimal Ways: a real springboard, by Matthew Rios

  • Post author By marionwfr
  • Post date 20 December 2024
My time at Optimal Ways was an experience like no other. Between the in-depth training I received on the fundamentals of digital analytics solutions like [...]

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Agency life News

Reflections on my six-month internship at Optimal Ways, by Ritik Agrawat

  • Post author By marionwfr
  • Post date 20 December 2024
The last six months at Optimal Ways have been an exciting adventure, rich in learning, development and practical experience. I’ve had the exceptional opportunity to [...]

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Agency life News

Breakfast & Learn on ecommerce journey analysis with Piano Analytics

  • Post author By marionwfr
  • Post date 16 December 2024
For our December session, we welcomed three Piano representatives: Samia Abara, VP Partnerships, Titus over de Linden, Solution Engineer and Thibault Gateclou-Marest, Sales Director. Piano [...]

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Feedback News

Didomi Breakfast: CNIL recommendations on mobile applications

  • Post author By Catherine Tranchant
  • Post date 11 December 2024
On November 26, 2024, the Optimal Ways team, represented by Hugo Sanchez and Hugo Stepien, had the pleasure of visiting Didomi‘s Paris offices to attend [...]

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Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)

Lille
55 Rue de Luxembourg, 59800 Lille
Tél + 33 (0)3 59 36 50 35

Paris
69 boulevard Haussmann, 75008 Paris
Tél +33 (0)1 85 09 96 31
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