At a time when the media world is undergoing a radical transformation – the rise of LLMs, audience fragmentation, inflation in acquisition costs – publishers [...]
Category: Feedback
Find out what we learned from the Digital Analytics and ecommerce events.
The April edition of Les Jeudis de La Retail Tech put artificial intelligence in the spotlight, with remarkable testimonials from numerous retailers and players in [...]
On 8 April 2025, Contentsquare hosted a breakfast for retail professionals at its Paris offices. The event provided an opportunity to unveil the results of [...]
Kahan N’guessan and Nicolas Malo from Optimal Ways were present at the Magento France Meet on March 25, 2025, which brought together over 400 participants [...]
The Adobe Club Data took place on March 6, 2025 in Paris. This conference brought together some thirty digital analytics professionals. Adobe presented the latest [...]
The March edition of Les Jeudis de La Retail Tech was devoted to Retail Media, with exceptional testimonials from numerous retailers and players in the [...]
Every year, the Favor’i Grand Prix celebrates excellence in e-commerce. Organized by FEVAD and co-produced by BFM Business, this not-to-be-missed event highlights the best sites [...]
On February 12, 2025, the Optimal Ways team, represented by Hugo Stepien and Nicolas Malo, took part in Piano‘s first Partner Breakfast in Paris. An [...]
On February 4, 2025, the Optimal Ways team, represented by Hugo Stepien and Hugo Sanchez, attended the First Party Tour organized by Commanders Act in [...]
This year’s 12th Superweek Analytics Summit brought together more than 180 digital analytics specialists and experts from over 40 countries in the breathtaking mountains of [...]
📅 On January 28, 2025, the Optimal Ways team, represented by Hugo Stepien and Rémi Grésillon, attended the Didomi Breakfast. ☕🍽️ On the breakfast menu, [...]
On January 21st, Laetitia Lamari, Adrien Naeem, and Michel Koch captivated over 100 participants in Lille with an exclusive debrief of NRF 2025, the global [...]