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Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)
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Category: Feedback

Find out what we learned from the Digital Analytics and ecommerce events.

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The challenges of tracking applications in an App + Web ecosystem

  • Post author By Paul Vaisseau
  • Post date 26 January 2026
More and more retailers are seeking to offer a fluid and engaging mobile experience, by developing applications that replicate the functionality of their e-commerce site, [...]

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The end of the click? How the Universal Commerce Protocol is revolutionizing Analytics tracking

  • Post author By Paul Vaisseau
  • Post date 23 January 2026
January 2026 marks a turning point for e-commerce and analytics. With the launch of the Universal Commerce Protocol (UCP) at the NRF trade show in [...]

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Tech for Retail 2025 in Paris

  • Post author By Catherine Tranchant
  • Post date 8 December 2025
In the full momentum of Black Friday week, the big family of retail, e-commerce, and tech gathered at Porte de Versailles for two days as [...]

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Adobe Summit in Paris: AI at the service of creativity and customer experience

  • Post author By Catherine Tranchant
  • Post date 1 October 2025
On 1 October, the Maison de la Chimie in Paris was transformed into a veritable innovation laboratory for the first edition of the Adobe Summit [...]

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New French DPA Compliance Rules for Audience Measurement: Ready to Comply?

  • Post author By marionwfr
  • Post date 23 September 2025
In a rather discreet manner, the French Data Protection Agency (CNIL) published on July 4, 2025, new rules concerning the consent exemption for audience measurement solutions. These [...]

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Key points of the FEVAD event: What kind of commerce in 2035?

  • Post author By Catherine Tranchant
  • Post date 8 July 2025
On 3 July 2025, FEVAD invited the retail and e-commerce ecosystem to an exceptional afternoon at the Jardins Saint-Dominique (Paris 7e), to collectively imagine the [...]

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10th MeasureCamp Paris

  • Post author By Catherine Tranchant
  • Post date 23 June 2025
🎉 The 10th edition of MeasureCamp Paris was a real success! On 14 June 2025, over 180 digital analytics enthusiasts gathered at Digital Campus for [...]

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A look back at the special Lille edition of Retail Tech – June 2025

  • Post author By Catherine Tranchant
  • Post date 23 June 2025
For its June 2025 session, La Retail Tech set down in the heart of the Lille metropolitan area. The trip provided a great opportunity to [...]

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Contentsquare’s Digital Experience Summit 2025 – Paris

  • Post author By Catherine Tranchant
  • Post date 18 June 2025
The Digital Experience Summit 2025, organised by Contentsquare, made its grand return to Paris on Tuesday 17 June 2025, in the atypical and inspiring setting [...]

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A look back at the highlights of the Piano Media Workshop in Paris

  • Post author By Catherine Tranchant
  • Post date 3 June 2025
At a time when the media world is undergoing a radical transformation – the rise of LLMs, audience fragmentation, inflation in acquisition costs – publishers [...]

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Back from the Retail Tech Thursdays dedicated to AI

  • Post author By Catherine Tranchant
  • Post date 2 May 2025
The April edition of Les Jeudis de La Retail Tech put artificial intelligence in the spotlight, with remarkable testimonials from numerous retailers and players in [...]

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Key points from the Retail Contentsquare breakfast – April 2025

  • Post author By Catherine Tranchant
  • Post date 10 April 2025
On 8 April 2025, Contentsquare hosted a breakfast for retail professionals at its Paris offices. The event provided an opportunity to unveil the results of [...]

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Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)

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