5 questions to Bret Gundersen on Adobe Analytics

Bret Gundersen is a Director of Product Management for Adobe Analytics, is an expert in digital analytics, and has driven major improvements in Adobe Analytics for the last 10 years. While at the Adobe Summit 2018 in London, Nicolas Malo, Optimal Ways’ founder,...

5 questions to Corey Spencer on Adobe Launch

Corey Spencer is Group Product Manager for Adobe Launch. While at the Adobe Summit 2017 in London, Nicolas Malo, Optimal Ways’ founder, had the opportunity to interview him on the incoming release of Adobe Launch which will replace eventually Adobe Dynamic Tag...

5 geeky questions to Ben Gaines on Adobe Analytics

Ben Gaines is Senior Product Manager for Adobe Analytics. While at the Adobe Summit 2017 in London, Nicolas Malo, Optimal Ways’ founder, had the opportunity to interview him on the latest Adobe Analytics updates. Previous interviews were performed in 2015...

5 questions to Jeff Allen on the Adobe Analytics Cloud

Jeff Allen is currently the Senior Director of Product Marketing for Adobe Analytics. While at the Adobe Summit 2017 in London, Nicolas Malo, Optimal Ways’ founder, had the opportunity to interview him on the new Adobe Analytics Cloud product offer.   ...

Google Analytics Fundamentals Training

Optimal Ways has just released two new training modules for Google Analytics: Google Analytics Fundamentals – Part 1 and Part 2 These modules are specifically designed for business & project teams who want to get an overview of all Google Analytics reports...