Our
CSR Approach
Since 2021, we are proud members of 1% for the Planet. Every year, at least 1% of annual sales is donated to certified environmental causes. Our team selects associations with a direct beneficial impact to help them achieve their objectives.
Our agency is B Corp certified and is part of the movement for an inclusive, equitable and regenerative economic system.
Each member of our team is fully invested in this approach which gives new meaning to Optimal Ways’ existence. The response from customers has been very positive, and a solid team dynamic has been created, anchored in shared values and embodied on a daily basis.
We are driven by four commitments that enable us to make a positive impact on people, society and the environment
Our commitments
Contributing to Something Greater Than Oneself
Optimal Ways is committed to doing its part in preserving our planet through providing financial, material, and human support to organizations dedicated to people, society and the environment.
We believe in the power of collective action to achieve things greater than ourselves.
Actions in
2022
Actions in
2023
Objectives
2025
Actions in
2022
This year, we supported four associations from 1% for the Planet: Choisis ta Planète, Coeur de forêt, Entrepreneurs du monde and Plastic Odyssey. Selected by our team, these associations have a direct and positive impact on our environment and society.
Optimal Ways hosts the Jérôme Gayet Foundation, an association committed to employment reintegration and sustainable employability.
Optimal Ways has set community engagement objectives : the entire team sorted books and clothes during an afternoon at the La Bouquinerie du Sart!
This year, 1.6% of our revenue was donated to six associations with a positive impact. Every little bit counts!
Contribute to Something Greater Than Oneself
Actions in
2023
This year, we supported four associations from the 1% for the Planet collective: Choisis ta planète, Coeur de forêt, Nos vies bas carbone, Terre et Humanisme. Selected by our team, these organizations have a direct and positive impact on our environment and society.
Optimal Ways hosts the Jérôme Gayet Foundation, an association committed to helping people return to employment and ensuring sustainable employability.
Optimal Ways has set community engagement goals : the whole team got involved in sorting and repairing toys at La Remise Enjouée in April. In November, we participated in planting a micro-forest with Beeforest!
This year, 1.5% of our revenue was donated to seven organizations or companies with a positive impact. Every little bit counts!
Contribute to Something Greater Than Oneself
Objectives
2025
Each year, support at least 4 associations from the 1% for the Planet collective dedicated to preserving our planet.
Stay committed by continuously hosting a partner association, thus providing a refuge for their bold initiatives.
Carry out at least one community action per year, a gesture of solidarity to support a local association and amplify its positive impact.
Contribute to Something Greater Than Oneself
Being an Actor in Responsible E-commerce
As actors in responsible commerce, we aspire to conduct our business activities with moderation.
Our mission: to raise awareness among our customers and suppliers about corporate social responsibility (CSR) practices and to support start-ups committed to sustainable e-commerce.
Every year, our team enriches its knowledge about responsible digital practices to fully benefit our customers.
Actions in
2022
Actions in
2023
Objectives
2025
Actions in
2022
Choosing 100% renewable and local energy, thanks to Enercoop!
We care about sustainable mobility: covering part of the commuting costs and compensating for bike or scooter trips. 75% of our employees benefit!
Awareness actions on responsible digital use for the whole team , because we believe in a more ethical and sustainable digital future: Cyber World Clean Up Day.
This year, La Gentle Factory benefits from our Care Offer, supporting young companies committed to responsible ecommerce.
Being an Actor in Responsible E-commerce
Actions in
2023
Always 100% renewable and local energy thanks to Enercoop! Daily eco-friendly actions and external building insulation have led to significant energy savings.
Sustainable mobility is close to our hearts: we cover part of the transportation costs in town and provide compensation for bike or scooter rides. 75% of our employees benefit from it!
The “Apéritif positif,” Optimal Ways’ CSR event, is a joyful moment of sharing experiences with our clients and providers on CSR and responsible digital topics.
Awareness actions on responsible digital usage for the entire team because we believe in a more ethical and sustainable digital future: Cyber World Clean Up Day, Climate Mural, Digital Mural.
Once again this year, La Gentle Factory benefits from our Care Offer that supports young companies committed to responsible e-commerce.
Being an Actor in Responsible E-commerce
Objectives
2025
To showcase our commitment to green electricity and eco-responsible consumption in every aspect of our business.
To inspire and motivate as many of our employees as possible to choose sustainable modes of transportation.
To further expand our positive impact at our next CSR event.
To continue raising awareness and training on responsible digital issues, and to offer these benefits to our clients.
Being an Actor in Responsible E-commerce
Taking Care of Our Customers and Empowering Them
We believe in local support, where regular exchanges with a dedicated team enable us to respond to our customers’ needs in an agile and personalized way. Our customers’ skills development is our priority!
Through Optimal Ways Academy, we offer a comprehensive range of training programs to support their growth.
Trust, excellence and progress guide our support.
Actions in
2022
Actions in
2023
Objectives
2025
Actions in
2022
Personalized follow-up for each of our clients: regular exchanges and dedicated team.
What matters most is the skill development of our clients! Thanks to Optimal Ways Academy, 76 people got trained by our team this year on several Digital Analytics solutions.
A success rate of 95% and a participant satisfaction rate of 92% reflect the quality of our training program.
Taking Care of Our Customers and Empowering Them
Actions in
2023
Personalized follow-up for each of our clients: regular exchanges and dedicated team.
An NPS score of 71 reflects customer satisfaction.
Our main objective: to strengthen our clients’ skills! Thanks to the Optimal Ways Academy, 88 people got trained by our team on various Digital Analytics solutions.
A success rate of 96% and a participant satisfaction rate of 89% reflect the quality of our training program.
Taking Care of Our Customers and Empowering Them
Objectives
2025
Maintain close and quality support as well as optimal customer satisfaction.
Through Optimal Ways Academy, train between 60 and 100 people per year.
Maintain satisfaction and success rates exceeding 90% in our training programs.
Taking Care of Our Customers and Empowering Them
Taking Care of Our Employees and Helping Them Grow
At Optimal Ways, we take care of each talent by providing a caring work environment conducive to professional development.
A safe and inspiring workspace, ongoing efforts to enrich and challenge our skills, as well as a continuous training program, allow everyone to fully realize their potential.
Actions in
2022
Actions in
2023
Objectives
2025
Actions in
2022
Roles and professional opportunities are clearly defined for each and every one of our employees.
Professional training is a priority: 100% of our employees benefit from job-specific or cross-functional training. This year, they have accumulated an average of 81 hours of training each!
Every year, we open our doors to foreign students curious to discover the world of French business. Rohit Bhushan and Jaykant Mendapara, originally from India, spent 6 months in our agency to enhance their data management skills.
To strengthen the commitment and cohesion of our team, we organize four seminars a year. In addition to team-building on substantive topics, these events are an opportunity to discover new places and engage with associations and companies that share our values.
Taking Care of Our Employees and Helping Them Grow
Actions in
2023
Our employees express themselves loudly and clearly with an engagement rate of 100% and a satisfaction rate of 91%.
Professional training is an absolute priority: 100% of our employees benefit from job-specific or cross-functional training. This year, they have accumulated an average of 63 hours of training each!
Every year, we open our doors to foreign students curious to discover the world of French business. Bharanidharan Annadurai, originally from India, and Natalia Santamaria, originally from Colombia, spent 6 months in our agency to enhance their data management skills.
To strengthen the commitment and cohesion of our team, we organize four seminars a year. In addition to team-building on substantive topics, these events are an opportunity to discover new places and engage with associations and companies that share our values.
Taking Care of Our Employees and Helping Them Grow
Actions in
2025
Keeping our employees motivated and happy is our top priority!
We are committed to continuing our ongoing training program so that each member of our team can thrive professionally.
We will also continue to open our doors to two foreign students each year, enriching our work environment with new and international perspectives.
And of course, the seasonal seminars will remain a must-attend event! We always reserve unique and stimulating venues to encourage exchange and inspiration.
Taking Care of Our Employees and Helping Them Grow
Testimonials
Our CSR reports
2022
2023
“If each of us does the little he can with conviction and responsibility,
I assure you that we will do a lot.”
Pierre Rabhi
CONTACT US
Optimal Ways
45/1, avenue de Flandre
59290 Wasquehal
Lille Métropole
France
Telephone : +33 (0)3 59 36 50 35
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