Who
are we?

Our story

Nicolas Malo set up the consulting agency in 2011 wishing to make Digital Analytics accessible to e-retailers.

Optimal Ways quickly became a training organization in order to help ecommerce teams progress and  become more autonomous.

Located in Wasquehal in the Lille area, Optimal Ways works with teams throughout France, Europe, North America and Asia.

Highly specialised agency, our team counts a dozen consultants who work with a network of experts and partners around the world.

 Today, Optimal Ways provides consulting and training services in digital analytics for ecommerce and retail companies wordlwide.

Our DNA

Values

 Excellence   Kindness  Sharing

 

We are committed to continuous improvement and learning, and constantly monitor our business and solutions to deepen and challenge our expertise, so that we can always serve our customers better.

We value kindness within the team and with our customers. We believe this is essential if we are to progress together.

Sharing knowledge internally and with our customers is at the heart of our approach.

.

 

Mission

 Support and train ecommerce teams to

make informed decisions,

in a sustainable and responsible way.

We help our customers to make the best decisions in managing their ecommerce platforms. Reliable, high-quality data is crucial to this, and remains a constant objective for our team.

We live our business in sobriety, raise awareness of CSR among our customers and suppliers, and support associations and projects with a positive impact on society and the environment.

 

Purpose

Learning and sharing to empower

everyone’s progress

We are committed to helping our customers progress, through local support and our comprehensive Digital Analytics training program.

Internally, we take care of each and every one of our talents, enabling them to progress through our ongoing training program. Every year, we welcome foreign students to discover a French company and develop their skills in Digital Analytics.

.

 A Consulting agency

Digital Analytics specialists, we help you understand, manage and use digital data.

We are certified and work with the main Digital Analytics and Tag Management solutions. With an innovative approach to consulting and training, we help your teams progress and become autonomous.

We are not affiliated to any solution provider or consultancy company and we receive no referral fees. Working with your various partners, we guarantee you completely unbiased advice and no conflict of interest.

We value serene and positive relationships based on sharing and kindness. And we ensure excellency in our services to help you to go further!

A Training Academy

By choosing our path, we choose our destination.

Thomas S. Monson

Optimal Ways Academy offers a complete learning program on the main Digital Analytics solutions

Google Analytics, Contentsquare, Piano Analytics, Adobe Analytics…, our trainers will guide you through the business and technological dimensions of each of these tools.

Our offer will adapt to the needs and the maturity of your teams. Whether you are a beginner or an experienced trainee, you define your own learning path.

All our training courses available worldwide available in French and in English.

 

The team

Nicolas Malo

Nicolas Malo

Hugo Stepien

Hugo Stepien

Kahan N'Guessan

Kahan N'Guessan

Camille Chaudet

Camille Chaudet

Evelien Vieveen

Evelien Vieveen

Rémi Grésillon

Rémi Grésillon

Thibault Dubois

Thibault Dubois

Hugo Sanchez

Hugo Sanchez

Chloé Poirier

Chloé Poirier

Catherine Tranchant

Catherine Tranchant

Marie Malo

Marie Malo

Ritik Agrawat

Ritik Agrawat

Matthew Rios

Matthew Rios

We are Hiring!

Optimal Ways is currently looking for the following profiles:

Digital Analytics Consultant for Ecommerce and Retail M/F

As an innovative, expert, agile and friendly agency, we offer a stimulating work environment for people who are passionate about the field of digital analytics and interested in supporting a wide variety of clients.
You can also send us your unsolicited application.

CONTACT US

    Optimal Ways
    45/1, avenue de Flandre
    59290 Wasquehal
    Lille Métropole
    France

    Téléphone : +33 (0)3 59 36 50 35

    Legal Information

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