Who
are we?

Our story

Nicolas Malo set up the consulting agency in 2011 wishing to make Digital Analytics accessible to e-retailers. Optimal Ways quickly became a training organization in order to help ecommerce teams progress and  become more autonomous.

Located in Wasquehal in the Lille area, Optimal Ways works with teams throughout France, Europe, North America and Asia.

 

Small and highly specialised agency, its team counts a dozen consultants who work together with a network of experts and partners around the world.

 Today, Optimal Ways provides consulting and training services in digital analytics for ecommerce and retail companies wordlwide.

Our DNA

Values

 Excellence   Kindness  Sharing

We believe in improvement and learning and we constantly keep watch to deepen and challenge our expertise.

We appreciate kindness and respect within the team and with our customers. These values are essential to progress together.

Knowledge sharing is at the core of our work, whether within the team or with our customers.

 

Mission

To help ecommerce teams make informed

decisions based on reliable digital data

with independent advice.

 

We help clients on a daily basis to make informed decisions to manage their ecommerce sites. Reliable and quality data is key for that, so it remains a constant challenge for our team.

We are a trusted third party as we do not offer any other services in the digital domain apart from Digital Analytics and Tag Management.

 

Purpose

Taking care of your teams, your ecommerce

 and our environment.

Everyday, we support ecommerce teams in managing the digital data aspect of their activities.

We enjoy close relationships with our clients and we are committed to helping them progress.

Aware of the impact of digital pollution, we also aim to support our customers in the process of Corporate Digital Responsibility.

 A Consulting agency

Digital Analytics specialists, we help you understand, manage and use digital data.

We are certified and work with the main Digital Analytics and Tag Management solutions. With an innovative approach to consulting and training, we  help your teams progress and become autonomous.

We are not affiliated to any solution provider or consultancy company and we receive no referral fees. Working with your various partners, we guarantee you completely unbiased advice and no conflict of interest.

We value serene and positive relationships based on sharing and kindness. And we ensure excellency in our services to help you to go further!

A Training Academy

By choosing our path, we choose our destination.

Thomas S. Monson

Optimal Ways Academy offers a complete learning program on the main Digital Analytics solutions

Google Analytics, Contentsquare, Piano Analytics, Adobe Analytics…, our trainers will guide you through the business and technological dimensions of each of these tools.

Our offer will adapt to the needs and the maturity of your teams. Whether you are a beginner or an experienced trainee, you define your own learning path.

All our training courses available worldwide available in French and in English.

 

The team

Nicolas Malo

Nicolas Malo

Camille Chaudet

Camille Chaudet

Thibault Dubois

Thibault Dubois

Kahan N'guessan

Kahan N'guessan

Evelien Vieveen

Evelien Vieveen

Rémi Grésillon

Rémi Grésillon

Hugo Stepien

Hugo Stepien

Chloé Poirier

Chloé Poirier

Marie Malo

Marie Malo

Valentine Krystek

Valentine Krystek

Shikhar Sinha

Shikhar Sinha

Catherine Tranchant

Catherine Tranchant

Antoine Brion

Antoine Brion

We are Hiring!

Optimal Ways is currently looking for the following profiles:

Digital Analytics Consultant for Ecommerce and Retail M/F

As an innovative, expert, agile and friendly agency, we offer a stimulating work environment for people who are passionate about the field of digital analytics and interested in supporting a wide variety of clients.
You can also send us your unsolicited application.

CONTACT US

Optimal Ways
45/1, avenue de Flandre
59290 Wasquehal
Lille Métropole
France

Téléphone : +33 (0)3 59 36 50 35

Legal Information

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To learn more about how we manage your personal information and to exercise your rights, please see our Privacy Policy.