Nicolas Malo set up the consulting agency in 2011 wishing to make Digital Analytics accessible to e-retailers.
Optimal Ways quickly became a training organization in order to help ecommerce teams progress and become more autonomous.
Located in Wasquehal in the Lille area, Optimal Ways works with teams throughout France, Europe, North America and Asia.
Highly specialised agency, our team counts a dozen consultants who work with a network of experts and partners around the world.
Today, Optimal Ways provides consulting and training services in digital analytics for ecommerce and retail companies wordlwide.
Excellence Kindness Sharing
We believe in improvement and learning and we constantly keep watch to deepen and challenge our expertise.
We appreciate kindness and respect within the team and with our customers. These values are essential to progress together.
Knowledge sharing is at the core of our work, whether within the team or with our customers.
To help ecommerce teams make informed
decisions based on reliable digital data
with independent advice.
We help clients on a daily basis to make informed decisions to manage their ecommerce sites. Reliable and quality data is key for that, so it remains a constant challenge for our team.
We are a trusted third party as we do not offer any other services in the digital domain apart from Digital Analytics and Tag Management.
Taking care of your teams, your ecommerce
and our environment.
Everyday, we support ecommerce teams in managing the digital data aspect of their activities.
We enjoy close relationships with our clients and we are committed to helping them progress.
Aware of the impact of digital pollution, we also aim to support our customers in the process of Corporate Digital Responsibility.
A Consulting agency
Digital Analytics specialists, we help you understand, manage and use digital data.
We are certified and work with the main Digital Analytics and Tag Management solutions. With an innovative approach to consulting and training, we help your teams progress and become autonomous.
We are not affiliated to any solution provider or consultancy company and we receive no referral fees. Working with your various partners, we guarantee you completely unbiased advice and no conflict of interest.
We value serene and positive relationships based on sharing and kindness. And we ensure excellency in our services to help you to go further!
A Training Academy
Optimal Ways Academy offers a complete learning program on the main Digital Analytics solutions
Google Analytics, Contentsquare, Piano Analytics, Adobe Analytics…, our trainers will guide you through the business and technological dimensions of each of these tools.
Our offer will adapt to the needs and the maturity of your teams. Whether you are a beginner or an experienced trainee, you define your own learning path.
All our training courses available worldwide available in French and in English.
We are Hiring!
Optimal Ways is currently looking for the following profiles:
As an innovative, expert, agile and friendly agency, we offer a stimulating work environment for people who are passionate about the field of digital analytics and interested in supporting a wide variety of clients.
You can also send us your unsolicited application.
45/1, avenue de Flandre
Téléphone : +33 (0)3 59 36 50 35
Optimal Ways processes the data collected in order to respond to your requests for information about our services and training.