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What is our Digital Analytics Strategy for 2023?
With the announcement of the final days of Google Analytics Universal Analytics (GA UA), a lot of companies are required to find a new web analytics solution. Nicolas Malo, founder of Optimal Ways, shares his vision on the change that is required within retailers’ ecommerce teams, with the announced expiry of the Universal Analytics solution (Google Analytics 3) in July 2023 in the column “E-commerce: What strategy in Digital Analytics for 2023?” on the mind Retail website.