Séminaire vitalité, inspiration et créativité chez Ititoca

Séminaire vitalité, inspiration et créativité chez Ititoca

Notre BlogPour bien démarrer la nouvelle année 2021, toute l'équipe d'Optimal Ways a participé à un séminaire dans la Maison Ititoca, lieu de ressourcement et d'inspiration lancé en 2018 par Cédric Leprince-Ringuet sur les bords de la Marque à Wasquehal....

5 questions to Bret Gundersen on Adobe Analytics

Bret Gundersen is a Director of Product Management for Adobe Analytics, is an expert in digital analytics, and has driven major improvements in Adobe Analytics for the last 10 years. While at the Adobe Summit 2018 in London,...

5 questions to Corey Spencer on Adobe Launch

Corey Spencer is Group Product Manager for Adobe Launch. While at the Adobe Summit 2017 in London, Nicolas Malo, Optimal Ways’ founder, had the opportunity to interview him on the incoming release of Adobe Launch which will replace eventually Adobe Dynamic Tag...

5 geeky questions to Ben Gaines on Adobe Analytics

Ben Gaines is Senior Product Manager for Adobe Analytics. While at the Adobe Summit 2017 in London, Nicolas Malo, Optimal Ways' founder, had the opportunity to interview him on the latest Adobe Analytics updates. Previous interviews were performed in 2015 and 2016....

5 questions to Jeff Allen on the Adobe Analytics Cloud

Jeff Allen is currently the Senior Director of Product Marketing for Adobe Analytics. While at the Adobe Summit 2017 in London, Nicolas Malo, Optimal Ways' founder, had the opportunity to interview him on the new Adobe Analytics Cloud product offer.    Nicolas...

Straight from the Adobe Summit in London !

For the fifth year in a row, Nicolas was invited as a blogger to the European edition of the Adobe Summit, held on May 11th and 12t, 2016, in London. At this event one could discover Adobe's latest innovations in the Marketing Field and hear the many feedbacks of...

Optimal Ways, a new « Google Analytics Certified Partner »

We are happy to announce that Optimal Ways has received the « Google Analytics Certified Partner » (GACP) certification ! This certification demonstrates the expertise of the agency's staff with the Google Analytics solution. With this certification, Optimal Ways...

« BeamPulse Partner » Certification for Optimal Ways

Optimal Ways has just received the « BeamPulse Certified Partner » certifcation, which demonstrates its consultants' ability to use the Beampulse solution. Created in Alsace, this solution allows the creation of heat cards for scrolls and clicks, and provides the...

« Search Metrics » workshop at MeasureCamp VI in London

On this 6th editon of MeasureCamp held on March 14th, 2015, in London, Nicolas Malo gave a workshop called « Search Metrics ». This workshop meant to show the main indicators in natural, paid and internal search. MeasureCamp is an open, free-to-attend unconference,...



Optimal Ways
45/1, avenue de Flandre
59290 Wasquehal
Lille Métropole

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