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On November 16, the 6th edition of MeasureCamp Brussels brought together 120+ attendees at the beautiful Atelier des Tanneurs.

On November 21, 2024, EuraTechnologies hosted Connect Lille, the Flagship Annual Retail Event in the Lille Metropolis, organized by Diamart Connect.

Following a first edition focused on server-side use cases, we welcomed Damien Ousaci, co-founder of ThankYou Analytics, a solution specializing in the performance management of acquisition campaigns.

On November 7, 2024, the Lille community specializing in e-commerce and retail had the exclusive opportunity to hear insightful feedback from Laetitia Lamari, Michel Koch, and Adrien Naeem regarding the fall edition of Shoptalk in Chicago.

On November 5, 2024, Contentsquare brought together around fifty people in Paris for an exclusive presentation of its new positioning and features.

On Wednesday, October 16, 2024, Retail Go welcomed over 150 participants for its first edition, an event dedicated to innovation in the retail sector.

Optimal Ways is now a member of the Federation of E-commerce and Distance Selling (FEVAD), as an associate member. We thus join the largest group of e-commerce professionals in France, a dynamic network of over 800 companies, whose origins date back to 1957.

The 17th edition of MeasureCamp London took place on September 21, 2024, bringing together over 350 Digital Analytics enthusiasts from all over Europe!

Our BlogOur seminars are always an opportunity to step back, reflect on the past months, revisit our goals, and envision the future. It’s this approach that gives us that "special something extra" in how we approach our work. This autumn, the Optimal Ways team...

As part of our commitment to the 1% for the Planet France collective, Optimal Ways is pleased to support ecological transition by backing the association Nos Vies Bas Carbone.