A l’occasion des 10 ans de la création de l’agence, l’équipe est partie en séminaire à Amsterdam les 30 septembre et 1er octobre dernier. Après cette longue période où il était compliqué de se rendre en Belgique et aux Pays-Bas, ce fut un grand plaisir de (re)découvrir cette très belle ville, si proche de Lille et pourtant si différente !
For our traditional summer seminar, the Optimal Ways team met at the Prés du Hem park, located in the Lille metropole area near Armentières. This park is a gorgeous 120 hectares nature reserve with a large artificial lake.
To start the new year 2021, the Optimal Ways team participated in a seminar at the Ititoca House,a resourcing and inspiration place launched in 2018 par Cédric Leprince-Ringuet by Cédric Leprince-Ringuet on the banks of the Marcq River in Wasquehal.
Bret Gundersen is a Director of Product Management for Adobe Analytics, is an expert in digital analytics, and has driven major improvements in Adobe Analytics for the last 10 years. While at the Adobe Summit 2018 in London,...
Corey Spencer is Group Product Manager for Adobe Launch. While at the Adobe Summit 2017 in London, Nicolas Malo, Optimal Ways’ founder, had the opportunity to interview him on the incoming release of Adobe Launch which will replace eventually Adobe Dynamic Tag...
Ben Gaines is Senior Product Manager for Adobe Analytics. While at the Adobe Summit 2017 in London, Nicolas Malo, Optimal Ways' founder, had the opportunity to interview him on the latest Adobe Analytics updates. Previous interviews were performed in 2015 and 2016....
Jeff Allen is currently the Senior Director of Product Marketing for Adobe Analytics. While at the Adobe Summit 2017 in London, Nicolas Malo, Optimal Ways' founder, had the opportunity to interview him on the new Adobe Analytics Cloud product offer. Nicolas...
For the fifth year in a row, Nicolas was invited as a blogger to the European edition of the Adobe Summit, held on May 11th and 12t, 2016, in London. At this event one could discover Adobe's latest innovations in the Marketing Field and hear the many feedbacks of...
We are happy to announce that Optimal Ways has received the « Google Analytics Certified Partner » (GACP) certification ! This certification demonstrates the expertise of the agency's staff with the Google Analytics solution. With this certification, Optimal Ways...
During the 8th edition of MeasureCamp, held on March 5th, 2016, in London, Nicolas Malo, Optimal Ways founder, gave a workshop called « Customer Experience Metrics ». This workshop meant to focus on the valuable indicators to follow in order to measure cutomers'...
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