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The Saint-Omer region and its marshes welcomed us for our summer seminar. A time to reflect on the second half of 2023, which promises to be rich in projects.

Last June, Optimal Ways organized its first “Positive Aperitif”, a networking opportunity for our customers and partners with a touch of CSR. A 100% positive event to be repeated!

This year’s spring seminar took place at the Quanta association on the shores of the lac du Héron. This day was focused on improving our internal organization and we also did some volunteer work.

Optimal Ways followed two workshops to get a better understanding of our environmental and digital impact. We also got the chance to brainstorm on how we can help our customers to improve their (digital) footprint too.

Optimal Ways Academy has successfully passed the Qualiopi certification, to ensure the quality of our trainings.

Let us introduce you for the first time to our CSR strategy, all combined in this booklet.

With the sunset of Google Analytics Universal Analytics (GA UA), Digital Analytics tracking will not be the same after 1st of July. The founder of Optimal Ways shares his vision on the change that is required within retailers’ ecommerce teams.

The Optimal Ways team wishes you an excellent year in 2023!
A team that’s always there for you!

Fall is a good time for walks and hikes. The Optimal Ways team went to Mont Saint-Aubert, a few kilometers from Tournai, for a seminar at an altitude of 149 meters.