An awareness seminar on environmental issues at Ititoca in January 2021 sowed the seeds for Corporate Social Responsibility commitment within the Optimal Ways team.
Datadock certified since 2017, our Optimal Ways Academy training center embarked on Qualiopi certification, the national quality standard for training, in February 2021.
Optimal Ways was created in September 2011 by Nicolas Malo, with the desire to offer a different approach to Digital Analytics consulting.10 years later, we invite you to discover what the agency has become in this 2-minute video!
A l’occasion des 10 ans de la création de l’agence, l’équipe est partie en séminaire à Amsterdam les 30 septembre et 1er octobre dernier. Après cette longue période où il était compliqué de se rendre en Belgique et aux Pays-Bas, ce fut un grand plaisir de (re)découvrir cette très belle ville, si proche de Lille et pourtant si différente !
For our traditional summer seminar, the Optimal Ways team met at the Prés du Hem park, located in the Lille metropole area near Armentières. This park is a gorgeous 120 hectares nature reserve with a large artificial lake.
To start the new year 2021, the Optimal Ways team participated in a seminar at the Ititoca House,a resourcing and inspiration place launched in 2018 par Cédric Leprince-Ringuet by Cédric Leprince-Ringuet on the banks of the Marcq River in Wasquehal.
Bret Gundersen is a Director of Product Management for Adobe Analytics, is an expert in digital analytics, and has driven major improvements in Adobe Analytics for the last 10 years. While at the Adobe Summit 2018 in London,...
Corey Spencer is Group Product Manager for Adobe Launch. While at the Adobe Summit 2017 in London, Nicolas Malo, Optimal Ways’ founder, had the opportunity to interview him on the incoming release of Adobe Launch which will replace eventually Adobe Dynamic Tag...
Ben Gaines is Senior Product Manager for Adobe Analytics. While at the Adobe Summit 2017 in London, Nicolas Malo, Optimal Ways' founder, had the opportunity to interview him on the latest Adobe Analytics updates. Previous interviews were performed in 2015 and 2016....
Jeff Allen is currently the Senior Director of Product Marketing for Adobe Analytics. While at the Adobe Summit 2017 in London, Nicolas Malo, Optimal Ways' founder, had the opportunity to interview him on the new Adobe Analytics Cloud product offer. Nicolas...
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