10 years anniversary seminar in Amsterdam!

10 years anniversary seminar in Amsterdam!

A l’occasion des 10 ans de la création de l’agence, l’équipe est partie en séminaire à Amsterdam les 30 septembre et 1er octobre dernier. Après cette longue période où il était compliqué de se rendre en Belgique et aux Pays-Bas, ce fut un grand plaisir de (re)découvrir cette très belle ville, si proche de Lille et pourtant si différente !

Vitality, inspiration and creativity seminar at Ititoca’s

Vitality, inspiration and creativity seminar at Ititoca’s

To start the new year 2021, the Optimal Ways team participated in a seminar at the  Ititoca House,a resourcing and inspiration place launched in 2018 par Cédric Leprince-Ringuet by Cédric Leprince-Ringuet on the banks of the Marcq River in Wasquehal.

5 questions to Bret Gundersen on Adobe Analytics

Bret Gundersen is a Director of Product Management for Adobe Analytics, is an expert in digital analytics, and has driven major improvements in Adobe Analytics for the last 10 years. While at the Adobe Summit 2018 in London,...

5 questions to Corey Spencer on Adobe Launch

Corey Spencer is Group Product Manager for Adobe Launch. While at the Adobe Summit 2017 in London, Nicolas Malo, Optimal Ways’ founder, had the opportunity to interview him on the incoming release of Adobe Launch which will replace eventually Adobe Dynamic Tag...

5 geeky questions to Ben Gaines on Adobe Analytics

Ben Gaines is Senior Product Manager for Adobe Analytics. While at the Adobe Summit 2017 in London, Nicolas Malo, Optimal Ways' founder, had the opportunity to interview him on the latest Adobe Analytics updates. Previous interviews were performed in 2015 and 2016....

5 questions to Jeff Allen on the Adobe Analytics Cloud

Jeff Allen is currently the Senior Director of Product Marketing for Adobe Analytics. While at the Adobe Summit 2017 in London, Nicolas Malo, Optimal Ways' founder, had the opportunity to interview him on the new Adobe Analytics Cloud product offer.    Nicolas...

Straight from the Adobe Summit in London !

For the fifth year in a row, Nicolas was invited as a blogger to the European edition of the Adobe Summit, held on May 11th and 12t, 2016, in London. At this event one could discover Adobe's latest innovations in the Marketing Field and hear the many feedbacks of...

Optimal Ways, a new « Google Analytics Certified Partner »

We are happy to announce that Optimal Ways has received the « Google Analytics Certified Partner » (GACP) certification ! This certification demonstrates the expertise of the agency's staff with the Google Analytics solution. With this certification, Optimal Ways...



Optimal Ways
45/1, avenue de Flandre
59290 Wasquehal
Lille Métropole

Telephone : +33 (0)3 59 36 50 35

Legal information

Optimal Ways – SAS with a capital of €25,500
Training provider registered under number 31 59 07809 59 with the Prefect of Nord-Pas-de-Calais
RCS Lille Métropole 534 851 514 – SIRET : 534 851 514 000 16 – APE : 7022Z
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In accordance with the French Data Protection Act of 6 January 1978, as amended, and the General Data Protection Regulation of 27 April 2016, you have the right to access, rectify, delete, limit, portability (where applicable) and object to the information concerning you. You may exercise these rights by contacting the Optimal Ways DPO department at the following address dpo@optimalways.com or by post at the following address: 45/1, avenue de Flandre, 59290, Wasquehal, Lille métropole, France. You also have the right to lodge a complaint with the CNIL concerning the exercise of your rights mentioned above.