Our Offer



On a daily basis, we support you in the process of digital analytics and the optimization of your websites and e-commerce applications.

We work on the entire scope of your digital data management: auditing your data, developing your tagging plan, managing your tags, creating dashboards and analysing your performance.

We ensure the installation and removal of your traffic tags and the quality assurance of your data layer and of your Digital Analytics implementation, during production and during site upgrades.
We focus on the development of your teams’ skills.



We implement the entire data collection strategy with Tag Management, Consent Management and Digital Analytics solutions.

We ensure the definition of your main KPIs, the drafting of the marking plan, the parameterization of the solutions, the recipes, the implementation of privacy consent management modules (GDPR) and new functionalities.



As a trusted third party, we provide information on the reliability of your existing implementation and of the data collected.

We evaluate the reliability of your implementation through various audits: on your Digital Analytics or Tag Management solutions, settings, datalayer, historical data, sources of traffic and traffic tags.

We help you define the main key performance indicators for your e-commerce sites and applications: KPIs, benchmarks and best practices.



We enable you to access and visualise the data collected by your digital analytics solutions to activate the right levers.

We provide you with dashboards for the business, acquisition, merchandising and conversion teams, or for the management committee to follow the evolution of the main indicators. We use solutions offered by providers (Google Data Studio, Adobe Analysis Workspace, etc.), or spreadsheet type solutions (Excel, Google Sheets), as well as third party tools (Analytics Canvas, SuperMetrics,…)



Specialised in ecommerce and retail, we assist you in the analysis of key elements: acquisition, behaviour, and conversion.

With a technical and business approach, we help you go further in your analyses.

We work on your methodology to identify the right indicators, the right segments and the right analysis methods.



At the heart of our DNA is the development of your teams’ skills!

Through day-to-day support and on-site or remote live training, we train your teams to become more independent.

Optimal Ways Academy is a distance learning program, with 120-minute modules, on the main Digital Analytics solutions.



Optimal Ways
45/1, avenue de Flandre
59290 Wasquehal
Lille Métropole

Telephone : +33 (0)3 59 36 50 35

Legal information

Optimal Ways – SAS with a capital of €25,500
Training provider registered under number 31 59 07809 59 with the Prefect of Nord-Pas-de-Calais
RCS Lille Métropole 534 851 514 – SIRET : 534 851 514 000 16 – APE : 7022Z
Intracommunity VAT number: FR 51 534 851 514
CNIL declaration of conformity to the simplified standard NS48: 1824319
The information collected by Optimal Ways as the data controller is subject to computerised or non-computerised processing for the purpose of managing your application. This processing is based on the legitimate interests of Optimal Ways, and the recipients of your data are the authorised persons in human resources, the position to be filled, and the management. Your data is kept for two years from the year of the last contact if your application is not accepted, or for the entire duration of your employment, without prejudice to legislative or regulatory provisions specific to certain categories of data requiring a particular retention period or deletion.

In accordance with the French Data Protection Act of 6 January 1978, as amended, and the General Data Protection Regulation of 27 April 2016, you have the right to access, rectify, delete, limit, portability (where applicable) and object to the information concerning you. You may exercise these rights by contacting the Optimal Ways DPO department at the following address dpo@optimalways.com or by post at the following address: 45/1, avenue de Flandre, 59290, Wasquehal, Lille métropole, France. You also have the right to lodge a complaint with the CNIL concerning the exercise of your rights mentioned above.