On January 20, 2026, the traditional Back from NRF was back with a completely revamped format. New organization team led by the bubbly Ilana Mahrouch, [...]
Category: News
Discover the latest news from the agency, as well as our feedback from key events in the fields of Analytics, Ecommerce and Retail. Enjoy your reading!
More and more retailers are seeking to offer a fluid and engaging mobile experience, by developing applications that replicate the functionality of their e-commerce site, [...]
2026 will not be the year of an abrupt break. It will be the year of a decisive convergence: artificial intelligence will become the standard [...]
January 2026 marks a turning point for e-commerce and analytics. With the launch of the Universal Commerce Protocol (UCP) at the NRF trade show in [...]
The November 27, 2025the CNIL imposed a fine of 1.5 million fine on American Express Carte France, the French subsidiary of the American Express group. [...]
In the full momentum of Black Friday week, the big family of retail, e-commerce, and tech gathered at Porte de Versailles for two days as [...]
On 1 October, the Maison de la Chimie in Paris was transformed into a veritable innovation laboratory for the first edition of the Adobe Summit [...]
What if your ad attribution lost a significant part of its visibility? With its new update (iOS 26 / Safari), Apple will automatically remove ad [...]
In a rather discreet manner, the French Data Protection Agency (CNIL) published on July 4, 2025, new rules concerning the consent exemption for audience measurement solutions. These [...]
Between September 16 and 18, 2025, our team at Optimal Ways had the honor of exhibiting in the Start Up Hub during the very first [...]
The third edition of our Positive Aperitif took place on Syneido’s fabulous rooftop in early June, a vibrant evening marked by commitment and collective energy. [...]
Optimal Ways at the show NRF 2025 Retail’s Big Show Europe! Join us from 16 to 18 September 2025 at Europe’s leading retail event, in [...]