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Optimal Ways obtains B Corp certification!

Jun 5, 2024 | 0 comments

We have great news to share! After three years of commitment to a Corporate Social Responsibility (CSR) approach and 9 months of intensive work, we are proud to announce that Optimal Ways has obtained B Corp certification. This achievement marks an important milestone in our journey towards more sustainable and responsible e-commerce.

We are also delighted to join the community of 8,000 certified B Corp companies worldwide.

What is B Corp Certification?

B Corp certification is a global recognition awarded to companies that meet the highest standards of social and environmental performance, transparency, and accountability. It is awarded by B Lab, a non-profit organization, and represents a concrete commitment to using business as a force for good.

A Three-Year Journey Towards Sustainability

Our CSR approach began three years ago with a clear vision: to integrate the principles of sustainability and social responsibility into the core of our operations and corporate culture. Here are some of the initiatives we have implemented:

  • Reducing our carbon footprint: Joining Enercoop, a French cooperative provider of renewable electricity, reducing our electricity needs, optimizing our business travel, and further reducing our electricity consumption.
  • Community engagement: Partnering with the 1% for the Planet France collective to support social and environmental projects, and engaging in volunteer activities with charitable associations in the Lille metropolitan area.
  • Employee well-being: Implementing workplace well-being policies and ongoing training programs.

Nine Months of Intensive Work

Obtaining B Corp certification was not an easy journey. We dedicated nine months to examining and improving our practices, following a rigorous evaluation process. This certification is the result of a collective effort by our entire team, who committed to meeting and exceeding the high standards required.


Why is this Certification Important?

For us, B Corp certification is not an end in itself but a starting point to go even further in our commitment to sustainability and ethics. It offers several advantages:

  • Increased trust: Strengthening the trust of our customers and partners by demonstrating our genuine commitment to responsible business practices.
  • Innovation: Encouraging innovation and continuous improvement of our services by integrating sustainable perspectives.
  • Community: Joining a global community of companies sharing the same values and collaborating for greater impact.

A More Responsible Future

We look forward to continuing this journey with you, creating more responsible and sustainable e-commerce sites together. The B Corp certification inspires us to go further and push the boundaries of what is possible in the field of e-commerce and Digital Analytics.

We would like to thank those who have accompanied us in our CSR approach and our B Corp certification, particularly the entire Ititoca team with Cédric Leprince-Ringuet and the Coopgreen team with Marie-Pierre Gras.