On this 6th editon of MeasureCamp held on March 14th, 2015, in London, Nicolas Malo gave a workshop called « Search Metrics ». This workshop meant to show the main indicators in natural, paid and internal search. MeasureCamp is an open, free-to-attend unconference,...
Optimal Ways is proud to announce that it has become the first "Preferred Partner" of ObservePoint in France. Based in Utah, ObservePoint is the world's leading solution for Web Analytics quality assurance. This solution has been specifically designed to scan large...
Nicolas Malo, founder of Optimal Ways, has just achieved the "Web Analyst Certification" exam from the Digital Analytics Association (DAA), and is now the first "DAA Web Analyst Certified" in France! This certification program aims to provide a mechanism for...
Bime Analytics is an award-winning business intelligence solution provided in SaaS mode (Software as a Service). Thanks to a connector to the Google Analytics API, it is possible to combine the Google Analytics data with other data sources, as well as to use advanced...
EBN (European BIC Network), the European Business and Incubators Network, organizes a "Tools Exchange Forum for Innovation Based Incubators and BICs" at WISTA MANAGEMENT on November 28 and 29 in Berlin. During this forum, solutions for incubators and start ups will...
After discovering a new way of thinking and working in Silicon Valley ten years ago, I've decided to start Optimal Ways to propose a different approach to Digital Analytics Consulting. During my 15-year career in Digital Marketing, I worked on both the client and...
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