Straight from the Adobe Summit in London !

For the fifth year in a row, Nicolas was invited as a blogger to the European edition of the Adobe Summit, held on May 11th and 12t, 2016, in London. At this event one could discover Adobe's latest innovations in the Marketing Field and hear the many feedbacks of...

Optimal Ways, a new « Google Analytics Certified Partner »

We are happy to announce that Optimal Ways has received the « Google Analytics Certified Partner » (GACP) certification ! This certification demonstrates the expertise of the agency's staff with the Google Analytics solution. With this certification, Optimal Ways...

« Search Metrics » workshop at MeasureCamp VI in London

On this 6th editon of MeasureCamp held on March 14th, 2015, in London, Nicolas Malo gave a workshop called « Search Metrics ». This workshop meant to show the main indicators in natural, paid and internal search. MeasureCamp is an open, free-to-attend unconference,...

Partnership with ObservePoint

Optimal Ways is proud to announce that it has become the first "Preferred Partner" of ObservePoint in France. Based in Utah, ObservePoint is the world's leading solution for Web Analytics quality assurance. This solution has been specifically designed to scan large...

DAA Web Analyst Certification

Nicolas Malo, founder of Optimal Ways, has just achieved the "Web Analyst Certification" exam from the Digital Analytics Association (DAA), and is now the first "DAA Web Analyst Certified" in France! This certification program aims to provide a mechanism for...

Dashboard with Bime Analytics

Bime Analytics is an award-winning business intelligence solution provided in SaaS mode (Software as a Service). Thanks to a connector to the Google Analytics API, it is possible to combine the Google Analytics data with other data sources, as well as to use advanced...

Digital Analytics Workshop in Berlin

Digital Analytics Workshop in Berlin

EBN (European BIC Network), the European Business and Incubators Network, organizes a  "Tools Exchange Forum for Innovation Based Incubators and BICs" at WISTA MANAGEMENT on November 28 and 29 in Berlin. During this forum, solutions for incubators and start ups will...

A new approach to Digital Analytics Consulting

A new approach to Digital Analytics Consulting

After discovering a new way of thinking and working in Silicon Valley ten years ago, I've decided to start Optimal Ways to propose a different approach to Digital Analytics Consulting. During my 15-year career in Digital Marketing, I worked on both the client and...



Optimal Ways
45/1, avenue de Flandre
59290 Wasquehal
Lille Métropole

Telephone : +33 (0)3 59 36 50 35

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