5 questions to Bret Gundersen on Adobe Analytics

Bret Gundersen is a Director of Product Management for Adobe Analytics, is an expert in digital analytics, and has driven major improvements in Adobe Analytics for the last 10 years. While at the Adobe Summit 2018 in London,...

5 questions to Corey Spencer on Adobe Launch

Corey Spencer is Group Product Manager for Adobe Launch. While at the Adobe Summit 2017 in London, Nicolas Malo, Optimal Ways’ founder, had the opportunity to interview him on the incoming release of Adobe Launch which will replace eventually Adobe Dynamic Tag...

5 geeky questions to Ben Gaines on Adobe Analytics

Ben Gaines is Senior Product Manager for Adobe Analytics. While at the Adobe Summit 2017 in London, Nicolas Malo, Optimal Ways' founder, had the opportunity to interview him on the latest Adobe Analytics updates. Previous interviews were performed in 2015 and 2016....

5 questions to Jeff Allen on the Adobe Analytics Cloud

Jeff Allen is currently the Senior Director of Product Marketing for Adobe Analytics. While at the Adobe Summit 2017 in London, Nicolas Malo, Optimal Ways' founder, had the opportunity to interview him on the new Adobe Analytics Cloud product offer.    Nicolas...

Straight from the Adobe Summit in London !

For the fifth year in a row, Nicolas was invited as a blogger to the European edition of the Adobe Summit, held on May 11th and 12t, 2016, in London. At this event one could discover Adobe's latest innovations in the Marketing Field and hear the many feedbacks of...

Optimal Ways, a new « Google Analytics Certified Partner »

We are happy to announce that Optimal Ways has received the « Google Analytics Certified Partner » (GACP) certification ! This certification demonstrates the expertise of the agency's staff with the Google Analytics solution. With this certification, Optimal Ways...

« Search Metrics » workshop at MeasureCamp VI in London

On this 6th editon of MeasureCamp held on March 14th, 2015, in London, Nicolas Malo gave a workshop called « Search Metrics ». This workshop meant to show the main indicators in natural, paid and internal search. MeasureCamp is an open, free-to-attend unconference,...

Partnership with ObservePoint

Optimal Ways is proud to announce that it has become the first "Preferred Partner" of ObservePoint in France. Based in Utah, ObservePoint is the world's leading solution for Web Analytics quality assurance. This solution has been specifically designed to scan large...

DAA Web Analyst Certification

Nicolas Malo, founder of Optimal Ways, has just achieved the "Web Analyst Certification" exam from the Digital Analytics Association (DAA), and is now the first "DAA Web Analyst Certified" in France! This certification program aims to provide a mechanism for...



Optimal Ways
45/1, avenue de Flandre
59290 Wasquehal
Lille Métropole

Telephone : +33 (0)3 59 36 50 35

Legal information

Optimal Ways – SAS with a capital of €25,500
Training provider registered under number 31 59 07809 59 with the Prefect of Nord-Pas-de-Calais
RCS Lille Métropole 534 851 514 – SIRET : 534 851 514 000 16 – APE : 7022Z
Intracommunity VAT number: FR 51 534 851 514
CNIL declaration of conformity to the simplified standard NS48: 1824319
The information collected by Optimal Ways as the data controller is subject to computerised or non-computerised processing for the purpose of managing your application. This processing is based on the legitimate interests of Optimal Ways, and the recipients of your data are the authorised persons in human resources, the position to be filled, and the management. Your data is kept for two years from the year of the last contact if your application is not accepted, or for the entire duration of your employment, without prejudice to legislative or regulatory provisions specific to certain categories of data requiring a particular retention period or deletion.

In accordance with the French Data Protection Act of 6 January 1978, as amended, and the General Data Protection Regulation of 27 April 2016, you have the right to access, rectify, delete, limit, portability (where applicable) and object to the information concerning you. You may exercise these rights by contacting the Optimal Ways DPO department at the following address dpo@optimalways.com or by post at the following address: 45/1, avenue de Flandre, 59290, Wasquehal, Lille métropole, France. You also have the right to lodge a complaint with the CNIL concerning the exercise of your rights mentioned above.