« BeamPulse Partner » Certification for Optimal Ways

Optimal Ways has just received the « BeamPulse Certified Partner » certifcation, which demonstrates its consultants’ ability to use the Beampulse solution. Created in Alsace, this solution allows the creation of heat cards for scrolls and clicks, and provides...

« Search Metrics » workshop at MeasureCamp VI in London

On this 6th editon of MeasureCamp held on March 14th, 2015, in London, Nicolas Malo gave a workshop called « Search Metrics ». This workshop meant to show the main indicators in natural, paid and internal search. MeasureCamp is an open, free-to-attend unconference,...

Mazeberry certification

Optimal Ways is happy to announce that three of its consultants are now certified with the Mazeberry solution. Created in 2011 at EuraTechnologies (Lille), Mazeberry is a  solution that specialises in the analysis of the performance and the profitability of Emarketing...

Google Analytics Fundamentals Training

Optimal Ways has just released two new training modules for Google Analytics: Google Analytics Fundamentals – Part 1 and Part 2 These modules are specifically designed for business & project teams who want to get an overview of all Google Analytics reports...

Partnership with ObservePoint

Optimal Ways is proud to announce that it has become the first “Preferred Partner” of ObservePoint in France. Based in Utah, ObservePoint is the world’s leading solution for Web Analytics quality assurance. This solution has been specifically...