On this 6th editon of MeasureCamp held on March 14th, 2015, in London, Nicolas Malo gave a workshop called « Search Metrics ». This workshop meant to show the main indicators in natural, paid and internal search.
MeasureCamp is an open, free-to-attend unconference, gathering Digital Analysts from all over Europe. It is different to any other web analytics conference held around the world and has become a major event in the Digital Analytics field, being the largest “unconference” outside the United States with over 260 attendees.
Slides from the workshop are to be found below: