Commitment #4

To help retail for good entrepreneurs

Our impact on society does not stop at volunteering. We also want to create an offer in order to help young start-ups invested in sustainable and responsible e-commerce approaches.

As experts in digital analytics, we can help them measure and analyze their data in order to improve the user experience and performance of their e-commerce websites. Based on many years of experience, this expertise comes at a price that is not necessarily accessible to young pioneering e-commerce structures.

We have therefore decided to create the Care offer in order to support these companies and enable them to achieve the social and environmental challenges they have set themselves for a respectful and sustainable e-commerce.


Our actions

Care offer
Supporting an e-boutique in Roubaix: The Gentle Factory, a local and responsible “Made in France” fashion.

Sharing experience
In front of eighty people during a Care aperitif organized by Ititoca, we shared our approach and hope to inspire our partners and colleagues.

Our joys

Our support to the Gentle Factory brings us great satisfaction, that of being actors of the transformation and of promoting a mode of production more respectful of man and the environment.

This experience sharing at Ititoca has allowed us to raise awareness among our colleagues about simple and effective actions in order to engage in a CSR transition. Thanks to the positive feedback, we will do it again! Sharing is always good.


When you are a small company and you want to do things well, without necessarily having the means of the biggest companies, it is frustrating to have to make concessions.
My experience has taught me that making concessions on the Analytics data of an e-commerce website is not a good decision. Optimal Ways’ Care offering saved us from this frustration.
As part of our site redesign, we wanted to start off on the right foot: reliable, efficient tagging that was adapted to our very pragmatic use.

Sarah Vestiel, The Gentle Factory


Our actions

Care offer
Work with two new clients committed to retail for good.

Sharing experience
Share our experiences with clients and partners to inspire them during a Care event.



Expand our Care offer and support more customers committed to retail for good.

Continue our awareness-raising action with customers and partners through an annual event.

Our commitments in pictures

To contribute our share for the planet

To conciliate digital and sobriety

To support sustainable employability

To help Retail for Good entrepreneurs

To learn and share


Optimal Ways
45/1, avenue de Flandre
59290 Wasquehal
Lille Métropole

Telephone : +33 (0)3 59 36 50 35

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