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Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)
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The Positive Aperitif 2025: an inspiring and daring third edition!

  • Post author By Catherine Tranchant
  • Post date 24 July 2025
The third edition of our Positive Aperitif took place on Syneido’s fabulous rooftop in early June, a vibrant evening marked by commitment and collective energy. [...]

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A wealth of experience at Optimal Ways, by Andrea Orozco

  • Post author By Catherine Tranchant
  • Post date 9 July 2025
I learned a lot during my work placement at Optimal Ways. It was an experience rich in knowledge, camaraderie, team and personal work, learning about [...]

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Agency life News

Breakfast & Learn on technical performance and data quality with ObservePoint

  • Post author By Catherine Tranchant
  • Post date 7 May 2025
As part of our CSR commitments and our B Corp certification, in September 2024 we launched a brand new knowledge-sharing format for our customers: Breakfast [...]

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Agency life News

Concrete initiatives for more responsible, sustainable and inclusive ecommerce

  • Post author By Catherine Tranchant
  • Post date 23 April 2025
🌱 At Optimal Ways, we firmly believe that a more responsible, sustainable and inclusive ecommerce is possible. 🎯 It is therefore with great pride that [...]

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Agency life News

An inspiring day focusing on artificial intelligence and the circular economy

  • Post author By Catherine Tranchant
  • Post date 7 April 2025
For our spring seminar, the Optimal Ways team got together for a day rich in exchanges, discoveries… and enigmas! The morning began with a time [...]

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Agency life News

Breakfast & Learn on GA4 integrations with Google

  • Post author By Catherine Tranchant
  • Post date 2 April 2025
As part of our CSR commitments and our B Corp certification, in September 2024 we launched a brand new knowledge-sharing format for our customers: Breakfast [...]

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Agency life News

Community action at ReSport, the sports recycling centre!

  • Post author By Catherine Tranchant
  • Post date 31 March 2025
Every year, the Optimal Ways team takes part in a community action in aid of an association. It’s essential for us to devote time to [...]

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Agency life News

Breakfast & Learn on digital accessibility with the Contentsquare Foundation

  • Post author By Catherine Tranchant
  • Post date 12 March 2025
As part of our CSR commitments and our B Corp certification, in September 2024 we launched a brand new knowledge-sharing format for our customers: Breakfast [...]

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Agency life News

Start-of-year seminar to launch new OKRs

  • Post author By Catherine Tranchant
  • Post date 17 January 2025
On January 10, the entire Optimal Ways team took part in the first seminar of 2025, in Roubaix, with the aim of taking stock of [...]

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Agency life News

My experience at Optimal Ways: a real springboard, by Matthew Rios

  • Post author By marionwfr
  • Post date 20 December 2024
My time at Optimal Ways was an experience like no other. Between the in-depth training I received on the fundamentals of digital analytics solutions like [...]

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Agency life News

Reflections on my six-month internship at Optimal Ways, by Ritik Agrawat

  • Post author By marionwfr
  • Post date 20 December 2024
The last six months at Optimal Ways have been an exciting adventure, rich in learning, development and practical experience. I’ve had the exceptional opportunity to [...]

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Agency life News

Breakfast & Learn on ecommerce journey analysis with Piano Analytics

  • Post author By marionwfr
  • Post date 16 December 2024
For our December session, we welcomed three Piano representatives: Samia Abara, VP Partnerships, Titus over de Linden, Solution Engineer and Thibault Gateclou-Marest, Sales Director. Piano [...]

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Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)

Lille
55 Rue de Luxembourg, 59800 Lille
Tél + 33 (0)3 59 36 50 35

Paris
69 boulevard Haussmann, 75008 Paris
Tél +33 (0)1 85 09 96 31
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