The 9th MeasureCamp Paris was an exhilarating gathering of 175 digital analytics enthusiasts at HETIC on June 24, 2024!
Category: News
Discover the latest news from the agency, as well as our feedback from key events in the fields of Analytics, Ecommerce and Retail. Enjoy your reading!
At Optimal Ways, Adrien Naeem & Michel Koch shared their "Back From Shoptalk 2024" experience with a dozen participants from the retail and ecommerce worlds [...]
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Second Positive Aperitif
The second edition of Optimal Ways' Positive Aperitif was held on Tuesday, June 4, 2024, bringing together some 50 enthusiastic participants. This exclusive event, aimed [...]
We have some excellent news to share! After three years of commitment to corporate social responsibility (CSR) and 9 months of intensive work, we are [...]
Our spring seminar took place at the MEL business hive in Armentières, hosted by the wonderful team at La Cuisine de Jeannette!
We are delighted to present our CSR report for 2023 and the four key commitments that guide us in our approach.
The 7th edition of MeasureCamp Amsterdam successfully took place on April 20, 2024. Nicolas Malo, participated in the event and wrote an article summarizing its [...]
Watch episode 183 of the podcast in its entirety!
Over 160 analytics experts from some 40 countries gathered in Hungary for the Superweek Analytics Summit in the last week of January.
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Lille Ecommerce Apéro
Laetitia Lamari & Adrien Naeem have pulled off a remarkable feat, bringing together nearly 250 people on a Monday evening for the Lille Ecommerce Apéro!
After the success of the first Lille e-commerce apéro on January 22, 2024, Adrien Naeem & Laetitia Lamari followed up the next morning with Michel [...]
At the heart of our approach based on excellence, sharing and benevolence, the Optimal Ways team gathered for an energizing, gourmet seminar at l'Atelier pur.