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NRF Europe: Our Adventure Inside the Retail Tech Startup Hub
Between September 16 and 18, 2025, our team at Optimal Ways had the honor of exhibiting in the Start Up Hub during the very first edition of NRF 2025: Retail’s Big Show Europe . Powered by the amazing La Retail Tech team — Barbara SARRE-DEROUBAIX , Mike Hadjadj 🛍️ and Julia Massoteau — the Startup Hub brought together 60+ startups from 15 countries. For us, […]
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The Positive Aperitif 2025: an inspiring and daring third edition!
The third edition of our Positive Aperitif took place on Syneido’s fabulous rooftop in early June, a vibrant evening marked by commitment and collective energy. The aim of this event is to raise awareness among our clients and partners about corporate social responsibility (CSR) issues through concrete testimonials from committed stakeholders. Syneido, a pioneering communications […]
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Join us at NRF 2025 Retail’s Big Show Europe in Paris!
Optimal Ways at the show NRF 2025 Retail’s Big Show Europe! Join us from 16 to 18 September 2025 at Europe’s leading retail event, in Paris Porte de Versailles. We’ll be delighted to talk to you about the analytics and optimisation aspects of your ecommerce projects at stand 4 ST 10 in the Start-up Village. […]
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