This workshop is specifically intended for e-traffic and e-commerce teams who want to familiarize themselves with Mazeberry reports and analyses based on AT Internet, Eulerian Analytics, Google Analytics, and Tag Commander data.
– Understand the concepts underlying attribution models and campaign analysis
– Understand Mazeberry reports
– Analyse campaign performance and profitability
Target audience: Business teams (marketing, e-marketing, e-commerce, traffic, etc…)
Prerequisites: Good knowledge of the web ecosystem and e-marketing
Training materials: Hard copies provided
Assessment: Multiple-choice questionnaire on completion of the workshop