Analytics expertise at the service of your ecommerce
With advanced tracking and reliable data, your teams gain autonomy
and access insights to optimize conversion, improve user experience and increase the performance of your ecommerce sites and applications.
Services to meet your needs
Support
Benefit from our team’s day-to-day expertise to manage and optimize the performance of your ecommerce business.
Implementation
Ensure the accuracy of your tracking and maximize the effectiveness of your marketing campaigns.
Optimization
Identify concrete areas for improvement
to enhance your customer journeys
and increase your conversion rates.
Audit
Identify anomalies and enhance
the reliability of your data to make informed decisions.
Dashboards
Give your teams fast and easy access to clear, relevant and immediately usable data.
Governance
Ensure your digital tools comply with CNIL/GDPR compliance and align your key performance indicators with your ecommerce strategy.
Examples of achievements
Data collection audit for mobile applications
An ecommerce retailer specializing in ready-to-wear clothing had an Android & iOS mobile application whose internal workings were difficult for the marketing and analytics teams to understand.
Reliable product data with Google Analytics
A specialist retailer wanted to improve the reliability of its product performance tracking in Google Analytics. The brand offers simple products in kit/bundle form, some with a sliding-scale price…
Optimization of customer paths
A specialist retailer is faced with a situation: the standard dashboards created by the teams in their BI tool highlight a certain number of metrics and dimensions, such as conversions, bounce rate, number of items added to basket…
long-term support for e-commerce teams
Despite the tools in place, data reliability remains uncertain with the site’s various evolutions, and regulatory compliance remains a challenge. Strategic management lacks a clear vision…
Ecommerce expertise
Get a clear view of your data and turn it into a lever for growth.
Your teams gain autonomy to:
- make the most of data,
- optimize every stage of your ecommerce strategy.
Thanks to our network (FEVAD, La Retail Tech), you’ll benefit from industry best practices.
Technological expertise
Take full advantage of market-leading solutions to:
- better understand your users,
- improve their experience,
- guarantee reliable, compliant follow-up.
Our expertise covers Digital Analytics, UX Analytics, tag management and consent management, to help you make faster, more effective decisions.
Training
Optimal Ways Academy is our Qualiopi-certified training organization, specializing in Digital Analytics for ecommerce teams: GA4, Piano Analytics, Adobe Analytics and Ecommerce Analysis.Â
These courses are available in face-to-face and distance learning formats, in French and English, and are Opco eligible.
References
Over the years, we’ve developed an organization and methodology tailored to the specific needs for agility and expertise of your ecommerce teams, which we support worldwide, in French and English.
Our approach
We collaborate with your teams in an organized and agile way for maximum efficiency.
All our services are available in French and English, for smooth communication without borders.
We donate 1% of our sales to associations dedicated to the environment and society.
A committed agency
The company took the next step by obtaining B Corp certification in 2024, affirming its commitment to more sustainable and responsible ecommerce.
Four key commitments guide us, fueling our drive to generate a positive impact for society and the environment.
News
Join us at NRF 2025 Retail's Big Show Europe in Paris!
Optimal Ways at the show NRF 2025 Retail’s Big Show Europe! Join us from 16 to 18 September 2025 at Europe’s leading retail event, in [...]
Key points of the FEVAD event: What kind of commerce in 2035?
On 3 July 2025, FEVAD invited the retail and e-commerce ecosystem to an exceptional afternoon at the Jardins Saint-Dominique (Paris 7e), to collectively imagine the [...]
10th MeasureCamp Paris
🎉 The 10th edition of MeasureCamp Paris was a real success! On 14 June 2025, over 180 digital analytics enthusiasts gathered at Digital Campus for [...]
A look back at the special Lille edition of Retail Tech - June 2025
For its June 2025 session, La Retail Tech set down in the heart of the Lille metropolitan area. The trip provided a great opportunity to [...]