Optimal Ways is staffed by a team of specialists who all share a common passion for Digital Analytics and E-commerce, and who bring a wealth of experience from various backgrounds in web publishing, agency and advertising services.

Nicolas Malo

Nicolas has been involved in the web ecosystem for more than 20 years and has developed a good understanding of e-commerce issues. After several years as Production Director at two Paris-based web agencies (BDDP then Havas Advertising), he was hired by Oracle in Silicon Valley as the Operations Director for all of the company’s sites. From there, he moved to Montréal where he was responsible for the executive management of the e-commerce website operated by the Canadian telecommunications company, Vidéotron. On his return to France, he directed his focus on Digital Analytics and, with Jacques Warren, co-authored the book, “Web Analytics : mesurer le succès et maximiser les profits de votre site Web”. In 2011, he founded Optimal Ways, a consultancy specialising in Digital Analytics training and coaching. Driven as always by his passion for the web, he provides his customers with meticulous service, and has earned numerous certifications. He also lectures at EDHEC Business School (of which he is a graduate), Ecole Centrale Engineering School, IAE de Lille, and the University of British Columbia in Canada.

Nicolas brings all his experience to bear in supporting customers and building relationships based on trust.

Benjamin Roque

Benjamin has all the qualities of the perfect digital analyst ! Curious, methodical and thoughtful, he supports clients in the first steps of managing their digital journeyl: QA, tagging plans, implementations…. Within our team of consultants, he quickly stood out for his live spirit and his logical mind !

Trained and certified Google Anaytics and Tag Commander, Benjamin’s goal is to cover the full range of the customers ‘ needs and to answer all your questions !




Camille Chaudet

An engineer who graduated in 2009 from Télécom SudParis, and with a Master’s degree in Strategy from the Mines-Télécom Business School, Camille quickly found her vocation in digital and consulting, supporting major brands (EDF, Orange, La Poste, La Banque Postale, Carrefour, AXA). She is now one of France’s experts in Digital Analytics and brings her expertise in measuring and analysing companies’ digital performance.

Passionate about her profession, Camille easily shares her knowledge through training and has been involved for 10 years in the organization of The renowned French analytics event : MeasureCamp Paris !

Google Analytics, Comscore, AT Internet, Tealium and Tag Commander certified, Camille contributes to ensuring the excellence of the company’s training and consulting mission !


Etienne Besème

Etienne joined our team after 3 years it the heart of e-commerce at Bizzbee’s,. With a recent Master’s degree in Direct & Digital Marketing, he develops and combines a diversity of skills: identification of kpis, study of customer behaviour, implementation of tags, dashboards, cross-channel development.

Versatile, enthusiastic and positive, he does everything possible to answer customer questions and wishes to master the world of data, from its implementation to its operation. Etienne aims for excellence and is attentive to everyone’s needs !

Kahan N’guessan

Working since 2015 in the digital world, Kahan is passionate about data and quickly became close friend with the major programming languages (Javascript, Python…). Algorithms, data processing optimization, dashboards, analyses are the joys of his daily life !

Enthusiastic, positive and meticulous, he joined Optimal Ways with strong objectives : to provide technical expertise to customers, to understand and solve any issues and offer the best solutions. A beautiful program for Kahan that fits perfectly with the company’s spirit : excellence in digital analytics at the service of customers !

Marie Malo

A botanist by profession, and passionate about writing and translation, Marie joined Optimal Ways in 2012. The beginning of a new adventure! Discreet and organised, she handles what our Web Analysts no longer have the time to do: administrative work. She diligently files, follows up, informs and writes, and also keeps track of our training programmes. With Optimal Ways’ growth, Marie has become crucial to the company!

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