Optimal Ways is specialized in Digital Analytics and Tag Management consulting for e-commerce and retail.

Our mission is to assist retail and e-commerce players in the performance management of their digital activities as an independent trusted third party.

Our objective: to provide a clear vision of your digital performance and offer a solution to all your questions, with your skills development as the guiding principle of our services!

We support you in the implementation and management of your digital performance: traffic levers, merchandising, site conversion… and we offer tailor-made services, according to your needs:


Step by step, in a long-term approach, we allow you to gain in maturity and autonomy.



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