Breakfast & Learn on GA4 integrations with Google - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)

As part of our CSR commitments and our B Corp certification, in September 2024 we launched a brand new knowledge-sharing format for our customers: Breakfast & Learn! These friendly get-togethers are the ideal opportunity to build skills on key subjects, in collaboration with our experts and partners.

After previous editions dedicated to server-side use cases, campaign attribution measurement and consent optimisation, ecommerce journey analysis, and websites digital accessibility, we welcomed a representative from Google to our March session: Michael Koza, engagement manager for partners & agencies.

Michael shared with us some very interesting information about the various integrations with GA4 :

advertising and search ecosystem: Google Ads, Google Search Console, SA360 and DV360, Google Merchant Center,
applications: Google Play,
remarketing: creating and importing audiences,
BigQuery data import & export.

As far as the GA4 roadmap is concerned, we can expect media-planning forecasting functionalities and more accurate ROI measurement.

A big thank you to all of you for your presence and your commitment, which made this event a real success!

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