The digital analytics and optimization agency for ecommerce
We specialize in supporting and upgrading the skills of ecommerce teams, enabling you to improve the quality of your data, analyze your customer journeys and optimize the conversion of your ecommerce sites and applications.
Ecommerce expertise
Our consultants have an in-depth understanding of the business challenges facing B2C and B2B ecommerce sites, and can guide your teams in the use of data.
Our agency is an associate member of FEVAD and La Retail Tech, networks that bring together key players in ecommerce and retail technologies.
Technological expertise
We have developed expertise and partnerships with leading solutions in digital analytics,UX analytics, tag management and consent management.
Services
Our services are specially designed to meet the challenges and needs of ecommerce teams.
Support
Audit
Implementation
Dashboards
Optimization
Training
Optimal Ways Academy is our Qualiopi-certified training organization, specializing in Digital Analytics for ecommerce teams: GA4, Piano Analytics, Adobe Analytics andecommerce analytics.
These courses are available in face-to-face and distance learning formats, in French and English, and are Opco eligible.
References
Our approach
We work with your teams in an organized, agile way to maximize efficiency.
All our services are available in French and English, for smooth, borderless communication.
We donate 1% of our sales to associations dedicated to the environment and society.
Our CSR commitments
The company took the next step by obtaining B Corp certification in 2024, affirming its commitment to more sustainable and responsible ecommerce.
Four key commitments guide us, fueling our drive to generate a positive impact for society and theenvironment.
News
Back from the Retail Tech Thursdays dedicated to AI
The April edition of Les Jeudis de La Retail Tech put artificial intelligence in the spotlight, with remarkable testimonials from numerous retailers and players in [...]
Concrete initiatives for more responsible, sustainable and inclusive ecommerce
🌱 At Optimal Ways, we firmly believe that a more responsible, sustainable and inclusive ecommerce is possible. 🎯 It is therefore with great pride that [...]
Key points from the Retail Contentsquare breakfast - April 2025
On 8 April 2025, Contentsquare hosted a breakfast for retail professionals at its Paris offices. The event provided an opportunity to unveil the results of [...]
An inspiring day focusing on artificial intelligence and the circular economy
For our spring seminar, the Optimal Ways team got together for a day rich in exchanges, discoveries… and enigmas! The morning began with a time [...]