On 1 October, the Maison de la Chimie in Paris was transformed into a veritable innovation laboratory for the first edition of the Adobe Summit Paris.
More than 1,000 participants immersed themselves in the world of data, creation and AI through inspiring keynotes, captivating demos and testimonials from advertisers who came to share their vision of the future of the customer experience.
Led by Sophie Yannicopoulos, Managing Director of Adobe France, the morning brought together executives, experts and creators around a clear theme: 👉 How AI can free up time for creativity and put data back at the service of the customer experience.
The afternoon gave way to concrete customer feedback highlighting the impact of Adobe solutions on their digital transformations.
The Optimal Ways team was represented by Kahan N’guessan and Nicolas Malo, who are pleased to share with you the main lessons learned from this first edition. Our agency specialises in implementing Adobe Analytics and training business teams to use data to drive digital performance.
For a full report, you can read our complete article here. Enjoy!
