Contentsquare's Digital Experience Summit 2025 - Paris - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)

The event clearly set out to build the digital experiences of tomorrow, making them more fluid, inclusive, effective and memorable.

On the programme for the Digital Experience Summit 2025:

Contentsquare Product Keynote 2025: Generative AI, hyper-personalisation and the reinvention of digital analytics

How do you prove the value of Contentsquare internally?
- At Deezer: transforming an analytics team into a continuous performance engine
- At Engie: involving thousands of stakeholders in a shared experience

European Accessibility Act: are you ready for the 28 June 2025 deadline?
- Interflora: accessibility as a lever for UX, conversion and internal consistency
- CNAM: making accessibility a large-scale priority project

How Petit Bateau aligns product and business through experimentation

Ecolabels and conversion: measuring the real impact of sustainable commitments
Aligning for better delivery: how Adeo unites product, marketing and data around a single vision

AI & Marketing: Reinventing every stage of the customer journeyOptimal Ways was represented by its CEO, Nicolas Malo, who is pleased to share with you this report on the main conferences.

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