A look back at the special Lille edition of Retail Tech - June 2025 - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)

The programme included discussions on the latest developments in retail, the sharing of practical experience and collective reflection on the challenges facing the sector.

Optimal Ways has been a member of La Retail Tech since January 2025, and we are delighted to share with you the report on this highly informative event, co-hosted by Mike Hadjadj 🛍️ and Barbara SARRE-DEROUBAIX.

Here are the topics covered in June :

CEO Vision – Blancheporte: a committed digital transformation, a reinvented brand

Round table: when omnichannel, AI and engagement reshape the customer experience at NOSOLI and IDKIDS
Motoblouz x Keyneo : a technological alliance to propel the omnichannel retail experience

Round table: Kingfisher & Kiabi: two complementary visions of retail in the age of AI and marketplaces
Tech Collaboration of the Month: Leroy Merlin & Pricing Hub, AI for international price management

You can find the full report here. Happy reading!

Dernières actualités

10th MeasureCamp Paris

🎉 The 10th edition of MeasureCamp Paris was a real success! On 14 June 2025, over 180 digital analytics enthusiasts gathered at Digital Campus for a day packed with feedback, best practice sharing and inspiring exchanges 💡 👏 Optimal Ways was represented by Hugo Stepien, Camille Durieux and Nicolas Malo, each of whom shared their […]

A look back at the special Lille edition of Retail Tech – June 2025

For its June 2025 session, La Retail Tech set down in the heart of the Lille metropolitan area. The trip provided a great opportunity to connect the local ecosystem with renowned national and international speakers. The programme included discussions on the latest developments in retail, the sharing of practical experience and collective reflection on the […]

Contentsquare’s Digital Experience Summit 2025 – Paris

The Digital Experience Summit 2025, organised by Contentsquare, made its grand return to Paris on Tuesday 17 June 2025, in the atypical and inspiring setting of Ground Control, bringing together more than 400 participants. The event clearly set out to build the digital experiences of tomorrow, making them more fluid, inclusive, effective and memorable. On […]

A look back at the highlights of the Piano Media Workshop in Paris

At a time when the media world is undergoing a radical transformation – the rise of LLMs, audience fragmentation, inflation in acquisition costs – publishers have no choice but to rethink their strategies. It was against this backdrop that a workshop co-organised by Piano and In Digital was held at Fluctuart in Paris on 22 […]