On his return from the Superweek Analytics Summit, the annual gathering of digital marketing and data professionals, Nicolas Malo took part in the Café de l’E-Commerce. He shared the trends he observed. Watch episode 183 of the podcast in full here.
The right combination of data: the one that leads to a decision
100 rows. 6 columns. 3 hours of analysis. And in the end, no decision. It’s a pattern we see on a regular basis. 🧠 The findings In digital analytics, we’re encouraged to cross-reference everything: more dimensions, more metrics, more depth. Result: dense relationships complex tables teams that spend more time exploring than deciding 👉 The […]
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