
On his return from the Superweek Analytics Summit, the annual gathering of digital marketing and data professionals, Nicolas Malo took part in the Café de l’E-Commerce. He shared the trends he observed. Watch episode 183 of the podcast in full here.
On his return from the Superweek Analytics Summit, the annual gathering of digital marketing and data professionals, Nicolas Malo took part in the Café de l’E-Commerce. He shared the trends he observed. Watch episode 183 of the podcast in full here.
At a time when the media world is undergoing a radical transformation – the rise of LLMs, audience fragmentation, inflation in acquisition costs – publishers have no choice but to rethink their strategies. It was against this backdrop that a workshop co-organised by Piano and In Digital was held at Fluctuart in Paris on 22 […]
As part of our CSR commitments and our B Corp certification, in September 2024 we launched a brand new knowledge-sharing format for our customers: Breakfast & Learn! These friendly get-togethers are the ideal opportunity to build skills on key subjects, in collaboration with our experts and partners. Following previous editions dedicated to server-side use cases, […]
The April edition of Les Jeudis de La Retail Tech put artificial intelligence in the spotlight, with remarkable testimonials from numerous retailers and players in the sector. This privileged meeting analyses the challenges of a market in full structuring and allows to discover the strategies deployed by the most innovative brands and companies. The Optimal […]
🌱 At Optimal Ways, we firmly believe that a more responsible, sustainable and inclusive ecommerce is possible. 🎯 It is therefore with great pride that we share with you our 2024 CSR report, the fruit of a sincere commitment initiated in 2021 and strengthened this year with: 🌍 the B Corp label, which recognises our […]