The digital analytics and optimization agency for ecommerce
We specialize in supporting and upgrading the skills of ecommerce teams, enabling you to improve the quality of your data, analyze your customer journeys and optimize the conversion of your ecommerce sites and applications.
Ecommerce expertise
Our consultants have an in-depth understanding of the business challenges facing B2C and B2B ecommerce sites, and can guide your teams in the use of data.
Our agency is an associate member of FEVAD and La Retail Tech, networks that bring together key players in ecommerce and retail technologies.
Technological expertise
We have developed expertise and partnerships with leading solutions in digital analytics,UX analytics, tag management and consent management.
Services
Our services are specially designed to meet the challenges and needs of ecommerce teams.
Support
Audit
Implementation
Dashboards
Optimization
Training
Optimal Ways Academy is our Qualiopi-certified training organization, specializing in Digital Analytics for ecommerce teams: GA4, Piano Analytics, Adobe Analytics andecommerce analytics.
These courses are available in face-to-face and distance learning formats, in French and English, and are Opco eligible.
References
Our approach
We work with your teams in an organized, agile way to maximize efficiency.
All our services are available in French and English, for smooth, borderless communication.
We donate 1% of our sales to associations dedicated to the environment and society.
Our CSR commitments
The company took the next step by obtaining B Corp certification in 2024, affirming its commitment to more sustainable and responsible ecommerce.
Four key commitments guide us, fueling our drive to generate a positive impact for society and theenvironment.
News
The Positive Aperitif 2025: an inspiring and daring third edition!
The third edition of our Positive Aperitif took place on Syneido’s fabulous rooftop in early June, a vibrant evening marked by commitment and collective energy. [...]
Join us at NRF 2025 Retail's Big Show Europe in Paris!
Optimal Ways at the show NRF 2025 Retail’s Big Show Europe! Join us from 16 to 18 September 2025 at Europe’s leading retail event, in [...]
A wealth of experience at Optimal Ways, by Andrea Orozco
I learned a lot during my work placement at Optimal Ways. It was an experience rich in knowledge, camaraderie, team and personal work, learning about [...]
Key points of the FEVAD event: What kind of commerce in 2035?
On 3 July 2025, FEVAD invited the retail and e-commerce ecosystem to an exceptional afternoon at the Jardins Saint-Dominique (Paris 7e), to collectively imagine the [...]