About Us

Located in the Lille greater area, Optimal Ways helps retail and ecommerce businesses design, implement and manage their Digital Analytics strategy by providing a comprehensive range of services including audit, analysis, implementation and training.

Optimal Ways works with companies located throughout France, and also with their international branches.

We are thankful for their trust: Mars, Royal Canin, Brady Seton, Maty, Auchan, Decathlon, Adeo, Cyrillus Vert Baudet, Truffaut, Cultura, Rougegorge ….

Optimal Ways At a Glance

Our mission is to support retail and e-commerce players in implementing and driving their digital performance.  We use techniques designed to boost traffic, enhance online merchandising and improve conversion rates.


Optimal Ways is staffed by specialists who all share a common passion for Digital Analytics and E-commerce.

Our digital analytics consultants are keen in helping you with your data!


To provide our customers with the best possible support, we are Google Marketing Platform, Adobe Community Partner, ContentSquare, Tealium and Commanders Act, certified.


As a team we value expertise, curiosity, pedagogy, trust and cordiality.


We regularly speak at conferences to share our view of the industry, as well as our expertise in e-commerce, distance selling and retail distribution.

Co-authored by Jacques Warren and Nicolas Malo (the founder of Optimal Ways), the book, “Web Analytics: mesurer le succès et maximiser le succès de votre site Web”, was written, first and foremost, as a tool for e-commerce and e-marketing decision-makers and managers.


We offer a stimulating work environment and an attractive compensation package for individuals who are passionate about Digital Analytics and E-commerce, and about helping customers achieve their digital-performance goals.

Frequently Asked Questions


Can you work with customers anywhere?

Absolutely! Although the majority of our customers are based in and around Paris and Lille, we also have customers in other regions in France, and even in Belgium and the United Kingdom.

Do you work with customers who are not in the e-commerce sector?

Yes, we do. We also serve customers in other sectors of activity, including aerospace, banking and insurance. What they appreciate most about Optimal Ways is our practical approach involving the right combination of advice and training.

Do you work as sub-contractors for other agencies or service providers?

No. We prefer to work directly with the final customer so that we can provide them with optimal support and assist them in developing their digital-performance skills.

Want to know more about Optimal Ways?