Who we are
Optimal Ways was founded in 2011 with the aim of making digital analytics accessible to ecommerce and retail players.
Optimal Ways soon set up a training organization to help its customers improve their skills .
Founded in the Lille area, Optimal Ways now works with teams throughout France, Europe, North America and Asia. A human-scale agency, the team comprises around ten consultants and relies on a network ofexperts and partners throughout the world.
We’ve built our reputation on an innovative approach that puts our customers’ skills development at the heart of our services.
A consulting agency
A consulting agency specialized in digital analytics and optimization, dedicated to the ecommerce sector (B2B, B2C, D2C, …).
Our services are specially designed for ecommerce teams: audit, implementation, dashboards, optimization, governance, training and mentoring.
Over the years, we have built up an organization and methodology tailored to the specific needs of the ecommerce teams we support around the world.
A training organization
Optimal Ways Academy offers a comprehensive training course on the main Digital Analytics solutions.Google Analytics, Piano Analytics, Adobe Analytics, our trainers will guide you through the business and technological dimensions of each of these tools.This offer is modular and can be adapted to the needs and maturity of your teams.
All our training courses are offered both remotely and on-site, in French and English.
Our training organization is Qualiopi certified and our training courses are eligible for OPCO funding.
A committed company
Certified B Corp company part of a global movement for a more inclusive, equitable and regenerative economy.
A member of the 1% for the Planet collective since 2021, we donate 1% of sales annually to associations committed to a sustainable and fairer world.
The founder
Nicolas Malo is a pioneer in the field of digital analytics, with over 20 years’ experience in France and abroad. His career with leading companies such as Oracle and Videotron led him to create Optimal Ways, an agency dedicated to making data understandable and actionable for ecommerce businesses.
Nicolas is also co-author of the first French-language book on Digital Analytics, and a regular speaker at international conferences such as MeasureCamp.
The team
Our team is made up of digital analytics experts who have mastered the latest technologies and market trends.
We combine technical, strategic and operational skills to offer you comprehensive support.
Nicolas Malo
Hugo Stepien
Kahan N'guessan
Camille Chaudet
Evelien Vieveen
Rémi Grésillon
Camille Durieux
Hugo Sanchez
Chloé Poirier
Catherine Tranchant
Marie Malo
Andrea Orozco
Mission
Support and train teams to analyze and optimize ecommerce journeys, with a sustainable and responsible approach.
We help our customers to make the best decisions in optimizing their ecommerce journeys. Reliable, high-quality data is crucial to this, and remains a constant objective for our team.
We practice a sober and responsible economy, raising our customers’ and suppliers’ awareness of CSR issues. We also actively support associations and projects that have a positive impact on society and the environment, reinforcing our mission of sustainable impact.
Values
Our daily motivation? Excellence, caring and sharing.
Committed to continuous learning and improvement, we are constantly enhancing our expertise to serve you better. Kindness and respect are at the heart of all our interactions, as these values are essential if we are to progress together.
Sharing is at the heart of our mission Sharing knowledge, both internally and with our customers, is a priority. We cultivate an environment where everyone learns and grows through exchange.
Raison d'être
Learning and passing on knowledge to enable everyone to progress.
We’re committed to helping our customers progress, with local support and a comprehensive Digital Analytics training program tailored to their specific needs and challenges.
Internally, we nurture every talent with a continuous training program that fosters skills development and professional fulfillment.