MeasureCamp Paris 2026

🗼MeasureCamp Paris returned on June 13, 2026, for its 11th edition, bringing together more than 190 digital analytics professionals from across France and Europe for another day filled with knowledge sharing, discussions, and a sense of community.

Optimal Ways was delighted to participate in the event, represented by Hugo Stepien and Nicolas Malo.

Nicolas Malo and Marie Fenner from Piano co-led the workshop titled “MCP for Analytics: Michelin-Star Insights or AI Fast Food?”: https://lnkd.in/epYamUC6

This session explored how the Model Context Protocol (MCP) can help analytics professionals go beyond generic AI responses to produce reliable, context-rich analyses that business units can put to immediate use. A big thank you to everyone who actively participated in the discussions and Slido polls!

Nicolas also published a summary of the main English-language sessions at MeasureCamp Paris, covering topics such as business impact, CRO, server-side tagging, visibility in AI (GEO), MCP, and the future of analytics careers:
https://lnkd.in/eKEPBdfF

💙 A huge thank you to our volunteers, sponsors, speakers, and all the participants who helped make this 11th edition of MeasureCamp Paris another great success!

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