Key points from the Retail Contentsquare breakfast - April 2025 - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)

On 8 April 2025, Contentsquare hosted a breakfast for retail professionals at its Paris offices.

The event provided an opportunity to unveil the results of the 2025 Digital Experience Benchmark, as well as enriching the debates with sector-based analyses from the Digital Native Group, an AB Tasty study on online fashion, and a round-table discussion bringing together prestigious retailers such as Carrefour, Shiseido and Christian Louboutin.

Optimal Ways was represented by its CEO Nicolas Malo, who offers you a detailed account of the morning’s key findings.

We hope you enjoy reading it.

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