2024 ! - Optimal Ways, l'agence de digital analytics et d'optimisation pour l'ecommerce (Paris, Lille)

The whole team wishes you a successful, united and responsible New Year!

The whole team wishes you a successful, sustainable and responsible New Year!

Dernières actualités

Back from the Retail Tech Thursdays dedicated to AI

The April edition of Les Jeudis de La Retail Tech put artificial intelligence in the spotlight, with remarkable testimonials from numerous retailers and players in the sector. It was an ideal opportunity to analyse the challenges of a market that is in the throes of restructuring, and to discover the strategies deployed by the most […]

Concrete initiatives for more responsible, sustainable and inclusive ecommerce

🌱 At Optimal Ways, we firmly believe that a more responsible, sustainable and inclusive ecommerce is possible. 🎯 It is therefore with great pride that we share with you our 2024 CSR report, the fruit of a sincere commitment initiated in 2021 and strengthened this year with: 🌍 the B Corp label, which recognises our […]

Key points from the Retail Contentsquare breakfast – April 2025

On 8 April 2025, Contentsquare hosted a breakfast for retail professionals at its Paris offices. The event provided an opportunity to unveil the results of the 2025 Digital Experience Benchmark, as well as enriching the debates with sector-based analyses from the Digital Native Group, an AB Tasty study on online fashion, and a round-table discussion […]

An inspiring day focusing on artificial intelligence and the circular economy

For our spring seminar, the Optimal Ways team got together for a day rich in exchanges, discoveries… and enigmas! The morning began with a time for collective reflection on artificial intelligence, a subject at the heart of changes in our businesses. Together, guided by Rémi Grésillon, we explored the many facets of AI, its practical […]