
On his return from the Superweek Analytics Summit, the annual gathering of digital marketing and data professionals, Nicolas Malo took part in the Café de l’E-Commerce. He shared the trends he observed. Watch episode 183 of the podcast in full here.
On his return from the Superweek Analytics Summit, the annual gathering of digital marketing and data professionals, Nicolas Malo took part in the Café de l’E-Commerce. He shared the trends he observed. Watch episode 183 of the podcast in full here.
The April edition of Les Jeudis de La Retail Tech put artificial intelligence in the spotlight, with remarkable testimonials from numerous retailers and players in the sector. It was an ideal opportunity to analyse the challenges of a market that is in the throes of restructuring, and to discover the strategies deployed by the most […]
🌱 At Optimal Ways, we firmly believe that a more responsible, sustainable and inclusive ecommerce is possible. 🎯 It is therefore with great pride that we share with you our 2024 CSR report, the fruit of a sincere commitment initiated in 2021 and strengthened this year with: 🌍 the B Corp label, which recognises our […]
On 8 April 2025, Contentsquare hosted a breakfast for retail professionals at its Paris offices. The event provided an opportunity to unveil the results of the 2025 Digital Experience Benchmark, as well as enriching the debates with sector-based analyses from the Digital Native Group, an AB Tasty study on online fashion, and a round-table discussion […]
For our spring seminar, the Optimal Ways team got together for a day rich in exchanges, discoveries… and enigmas! The morning began with a time for collective reflection on artificial intelligence, a subject at the heart of changes in our businesses. Together, guided by Rémi Grésillon, we explored the many facets of AI, its practical […]