Achievements
Data collection audit for mobile applications
An ecommerce brand specializing in ready-to-wear clothing had an Android & iOS mobile application whose internal workings were difficult for the marketing and analytics teams to understand.
Reliable product data with Google Analytics
A B2B retailer wanted to improve the reliability of its product performance tracking in Google Analytics. The company offers simple products in kit or bundle form, some at a discounted price…
Maxime Blaise, Digital & Transformation Director, Afibel
“When we implemented our new Piano Analytics solution, Optimal Ways trained us with our data directly, which made the difference because we could immediately see the value and effectiveness of the Piano Analytics product.
Optimal Ways brings us confidence and serenity for our website: tracking, tagging plan, consent and analytics. The Optimal Ways teams are real experts who keep their finger on the pulse of new developments, digital subtleties and regulations. It’s great.”
Testimonial
Testimonial
Héloïse Feix, Analytics Leader, Chronodrive
“Optimal Ways gave us an outside expert view of all our digital KPIs, and proposed concrete solutions to optimize their reading and create synergy between business teams, centered around the customer journey on web and mobile application.
Their in-depth knowledge of the various analytics tools, as well as their expertise in this field, greatly facilitated the completion of a complete audit in just 3 weeks.”
Optimization of customer paths
A retailer specializing in online fashion is faced with the problem that the standard dashboards created by its teams in their BI tool highlight a certain number of metrics and dimensions, such as conversions, bounce rate, number of additions to basket…
long-term support for ecommerce teams (run)
Despite the tools in place, data reliability remains uncertain with the site’s various evolutions, and regulatory compliance remains a challenge. Strategic management lacks a clear vision…
Piano Analytics training
A fashion retailer wanted to train its teams in the Piano Analytics tool: the teams don’t look at the same figures and don’t have the same reflexes for analyzing their performance. A total of 4 teams need to be trained: acquisition, merchandising, web analyst and store managers.
Multi-site deployment of a new branding plan with the Magento platform
In a highly complex B2B ecommerce environment (multi-site, multi-country, multi-environment), data was initially neither structured nor managed. Business, tech and marketing teams…
Claire Tardy, e-commerce manager and Elise Descamps, omnichannel traffic manager, RougeGorge
“We’ve been working with Optimal Ways for several years, a key partner for RougeGorge Lingerie’s e-commerce performance. Their proximity and availability offer us tailor-made support, whether for the tagging plan,Piano integration, implementation of our server-side solution or support for our DPO.
We particularly appreciate the precision of their answers, the quality of their advice, their extensive technical expertise, as well as their responsiveness and patience at every stage of our projects. Optimal Ways is an invaluable ally in the performance and optimization of our web analytics system.”
Testimonial
Measurement of attribution for consent-exempt campaigns
A ready-to-wear retailer wants to analyze its acquisition campaigns and their performance. It faces several problems: Google Analytics provides a partial view of campaign performance…