Data collection audit for mobile applications
Reliable product data with Google Analytics
A specialist retailer wanted to improve the reliability of its product performance tracking in Google Analytics. The retailer offers simple products in kit or bundle form, some with sliding-scale prices according to quantity. As a result, some products appeared to have generated revenue without having been added to the shopping cart, product identifiers were being sent in duplicate, and certain associated categories varied unstably throughout the purchase path (etc.).
Objectives
Get reliable product tracking in Google Analytics to better analyze performance across the entire purchase path (list, product sheet, add to cart and transaction).
Our 3-step approach
Datalayer
Update data layers with technical teams to meet business needs
GMT
Addition of missing product parameters to ensure consistency across all stages of the journey
Checks
Check that data is correctly entered into tools and communicate changes to business teams
Cleaner data collection in line with in-house product categorization.
Results
Improved merchandising and product performance by product category.
Key benefits
References
Over the years, we’ve put in place an organization and methodology tailored to the specific needs foragility andexpertise of your e-commerce teams, which we support worldwide, in French and English.
